Less than a month ago, we walked into the previous Godiva location by Lawry's Carvery to indulge in some swirled dessert. It was then we learned of their impending move to the Bloomingdale's wing. Why would they relocate? In a word: Strategy.
Williams-Sonoma started the domino effect by relocating across the street and (finally) joining home furnishings relatives Macy*s, Crate & Barrel, Z Gallerie, etc. Now that the chocolatier has moved over, this particular wing of South Coast Plaza received a luxury makeover. Roberto Cavalli is now open up there, and Dolce & Gabbana's new digs relaunched the same day as Godiva.More »