Brian Feinzimer/OC Weekly Ziebarth: Saw the burrito for the beans
Noah Chillingworth must've figured that if the secret menus wouldn't stop Christian Ziebarth once and for all, then the Wayback Machine would.
For the past five years, Ziebarth has run an online campaign to bring back the legendary Mexican fast-food chain Naugles; the mere mention of it to anyone who came of age in Southern California during the 1980s provokes endless paeans (go ahead: try it!). Ziebarth--a web developer by day--has organized pop-up restaurants featuring entrées such as Naugles' beef-and-cheese burritos, a cup of beans and ramekins of the chain's Cal-Mex salsa; all of it was eagerly devoured by hundreds of eaters and drooled over by tens of thousands of fans online. He argues that Del Taco--which had acquired the company in 1988 and finally shut it down in 1995--had let their Naugles trademark claim lapse, leaving him free to bring it back from the dead. Del Taco, however, doesn't agree; it has not only sent Ziebarth cease-and-desist letters, but the company is also fighting him through the Trademark Trial and Appeal Board for the U.S. Patent and Trademark Office.