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Really?!?!?

A Sign of Redundancy at Costa Mesa's IKEA

By Edwin Goei, Thursday, Oct. 22 2009 @ 1:00AM
Comments (10)
Categories:
ikea.jpg
Edwin Goei
​
See the sign above? Add this to the redundant redundancy files (see what I did there?).

99 cent breakfast "weekdays starting at 9:30 am & weekends at 9:30 am!" it says. Not "everyday starting at 9:30 am", but "weekdays starting at 9:30 am & weekends at 9:30 am!" It's just as redundant as my repeating the redundancy...and using the word "redundant" for the fifth time in two paragraphs.

But wait. Is there a method to the madness? There's an exclamation after the last part. Perhaps the 99 cent breakfast is more exciting on weekends? Hence the need for the exclamation point and why it must be set apart from the regular, ho-hum, weekday breakfast?

What's more ironic, of course, is the fact that IKEA cites efficiency and cost-effectiveness as the reason behind the their font switchover from Futura to Verdana typeface in their catalogues -- a move that "provoked instantaneous global backlash", says Time Magazine...okay, it was just 700 people on Twitter, but still.

Seriously though, I don't mind the sign. I like unintentional humor, if only because I can make fun of it in posts like these.

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  • Edwin Goei

Comments (10)

Harlowe Thrombey says:

I don't get it. Why is a furniture store selling breakfast?

Posted On: Thursday, Oct. 22 2009 @ 2:46AM
Melissa says:

"see what I did there?"

Nope. ;P

I notice funny (i.e., redundant) hours of operations signs all the time. Always a head scratcher.

Posted On: Thursday, Oct. 22 2009 @ 8:43AM
Anonymous says:

....maybe because they aren't selling much furniture right now....

Posted On: Thursday, Oct. 22 2009 @ 8:44AM
Jebediah Webb says:

Edwin - I nominate you to head up the Department of Redundancy Department for the Weekly.

Posted On: Thursday, Oct. 22 2009 @ 9:04AM
jumpcut says:

These signs were made for all the IKEA stores in a central location. Most stores have different weekend hours, hence the wording. The signmaker needed to keep the same measurements and it was obviously too much bother for him to change the wording and keep the same measurements.

Posted On: Thursday, Oct. 22 2009 @ 10:44AM
Edwin Goei says:

Harlowe and anonymous,

...And to be the cheese at the end of that rat's maze they call a showroom!

Melissa,

True! These redundant hours of operation every where (Taco Bell seems to be an offender, too), but never so big and visible from the freeway at 65 miles per hour!

Jebediah,

And I nominate you to be my co-head for the Department of Redundancy Department, because with the Department of Redundancy Department, redundancy starts with redundant leadership!

jumpcut,

Your explanation makes perfect sense. The consequences, however, are still funny! At least to me... ;-)

Posted On: Friday, Oct. 23 2009 @ 6:58AM
grace le says:

give them a break, edwin. english is their second language.

Posted On: Friday, Oct. 23 2009 @ 10:39AM
Edwin Goei says:

HEHE...Did you know IKEA isn't even Swedish? They're based in Netherlands, and what's more, they are registered as a non-profit! Just one of the many things that by coincidence I read in the latest issue of Mental Floss that came in the mail today!

Here's another! It is estimated that 1 out of 10 Europeans living today were conceived on an IKEA bed. I assume not while it was still in the showroom, which might count for percentage just the same.

Posted On: Sunday, Oct. 25 2009 @ 2:29AM
JB says:

The reason 1 out of 10 Europeans were conceived on an IKEA bed is because of those little screwdrivers
.....that come with the furniture. :-)

Posted On: Friday, Nov. 6 2009 @ 12:32PM
mattress furniture says:

This is only what I required :) beeing in the identical business best i would be able to say is that this is an outstanding relevance mattress bedroom furniture

Posted On: Thursday, Dec. 10 2009 @ 6:58PM

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