When I first heard that Yum! Brands, the parent company behind Taco Bell, Pizza Hut and KFC, was opening a bánh mì shop in Dallas, my reaction was muted. By that point, I wasn't even upset at the cultural appropriation-- I was already wearied from all of the pho sandwiches and pho burgers and pho not-phos. No, I figured if the shop ends up being kind of authentic and maybe turns some people onto Vietnamese food, then why not?
Banh Shop couldn't really be that bad, right?
And then Yum! did literally the worst thing they could realistically do: They stuck a communist star in their logo. Is Yum Brands just begging for busloads of elders from Little Saigon to loudly protest outside their new store for weeks?More »