|Photo by The Mexican|
|Ruben's Tacos y Mulitas' tacos? Worth it|
Recently, a new-ish Mexican restaurant in San Francisco (surprisingly NOT in the ever-gentrifying Mission District) started a firestorm for two distinct reasons--one indefensible, the other almost defensible. They initially called themselves Bandidos, which got yaktivists rightfully up in arms (ironically enough) over the stereotypical name. But what got people even más encabronados was that Bandidos planned to charge $12 for two tacos--oh, did that one piss people off, especially my pal, Bordertown colleague, and fellow zacatecano Lalo Alcaraz (check out this comic strip of his, then subscribe to his Twitter feed and LAUGH).
Sure, there was outrage that hipsters would dare charge other people that much money for tacos that don't seem particularly remarkable (more on that in a bit). But I think most folks were offended at the very idea that tacos could be expensive, because mainstream thought has deemed that Mexican food should always be cheap and affordable as a reflection of Mexicans, who of course are universally humble and poor. A college professor friend of mine said as much when he posted on Facebook that folks should "support MEXICAN establishments that serve the people at prices made for the people. In other words, if regular gente are priced out, avoid."
My response: "At this point, that's virtually every restaurant except Del Taco...$1 for a taco? TOO MUCH."
And that's why, gentle cabrones, $12 for two tacos is not just not unreasonable--it's the future, unless we do something about it.More »