Dave Lieberman Look, ma, no line!
I'll admit it. I was one of those breathless hype monsters who posted with glee about the impending opening of Dunkin' Donuts in California. I grew up in New Jersey; Dunkin' coffee flowed through my veins so early and so often it probably stunted my growth. To this day, the thought of a Dunkin' Donuts French cruller makes me salivate.
I tracked their every move. I even allowed their PR company to rip off my post about how to order coffee. I literally couldn't wait--and then a friend of mine sent me updates about the line at the first location in Santa Monica that included the words "hundreds" and "hours" and "blocks". I couldn't drag myself all the way to the People's Republic of Santa Monica to fight for parking and wait hours and hours for a doughnut and coffee.More »