So, last Thursday, Escape Hatch Dallas reported that Yum! Brands, the parent company behind Taco Bell, KFC, and Pizza Hut, is going to be opening up a bánh mì shop in Texas. Excuse my lack of enthusiasm.
For one, there are a ton of Vietnamese people in the Dallas-Fort Worth area (my family being among them), if anyone should be starting a bánh mì shop, it shouldn't be Yum! For two, I'm sorry, but I don't trust some mi chang (especially corporate mi chang) to translate the art that is the Vietnamese sandwich to Mass America -- I'd rather Lee's Sandwiches do it (I mean, they're already showing Costco shoppers the beauty that is Vietnamese coffee). For three, well, the first two reasons were good enough.
But my complete hesitation aside, I'm going to give Yum! some free consulting. Here are five things you need to do to not completely ruin bánh mì. For the love of god, please don't ruin bánh mì.More »