Where Your "Craft" Whiskey Is Distilled Is Essentially Unimportant: A Rebuttal to The Daily Beast's Eric Felten
Eric Felten, writing for the Daily Beast, has stumbled upon the worst-kept secret in the liquor industry: much of the craft whiskey, especially rye, that commands high prices comes from a giant, intensely ugly building ten miles west of the Cincinnati airport. Cue the clutching of pearls, the shattering of dropped tulip glasses, the rending of lapels, the wailing of women. How could we all fall for this?
Colin Smith, geograph.org.uk.- CC-BY-SA 2.0 Stills at the Glenfiddich Distillery in Scotland
He is correct on the facts: a former Seagram's distillery called MGP, located in Lawrenceburg, Indiana, furnishes much of the American whiskey we see on our shelves. Bourbon and rye flow from the industrial stills. He is correct that when you see a whiskey older than the company selling it, those barrels were bought from elsewhere.
Here is the entire reason MGP exists, in ten words: Our thirst for whiskey has overwhelmed the number of distilleries.
Does it matter? Not really.
MGP is to whiskey what co-packers are to food. When small food producers want to sell beyond what's permitted by cottage laws, they often contract a company to make the product for them. They hand over a recipe, container specifications, and the approved label, run test batches, and then go into production. The business owner benefits because he or she does not have to deal with the permitting, inspections, or equipment upkeep; he or she can concentrate on marketing and sales, and ramp up production simply by requesting it from the co-packer. MGP works the same way: there are different mash bills (the ingredients list that specifies how much of each grain goes into the fermentation tank) and proof requirements (how much alcohol is in the white lightning as it comes out of the still).
Some producers purchase the "standard" MGP recipe, the original product, but even that doesn't mean it's all the same whiskey in the bottle. Finished whiskey is nearly always blended; barrels must be tasted, selected, and blended. Blending is the step in the whiskey production process that most influences the taste of what's in the bottle. All whiskey starts with grain, which is an agricultural product, and therefore varies. Perhaps there was less rain as the corn ripened, thus resulting in smaller but starchier (and therefore eventually sweeter) kernels. Perhaps the rye was particularly "hot" tasting one year. All of these things have snowball-like effects on the finished whiskey that sits in the barrels. A master distiller tastes and blends the whiskeys, which is why George Dickel Rye tastes different than Templeton Rye, even though both come from MGP-distilled whiskey.
Even single-barrel whiskey must be tasted, analyzed and selected by the master distiller. The company doesn't just walk into the rickhouse and take the top four barrels. Saying it's all the same stuff with different labels on it is insulting to master distillers and blenders who have perfected their crafts, like Harlan Wheatley of Buffalo Trace, John Lunn of Cascade Hollow (where all the George Dickel except the rye is produced), and the late Lincoln Henderson of Angel's Envy. Frankly, anyone who can't tell the difference between High West Rye and Redemption Rye has a palate problem, not a production problem, and shouldn't be drinking fine whiskeys anyway.
Contract distillation has a long and storied history: the most sought-after whiskey in America, Pappy Van Winkle, started off being distilled by the Stitzel-Weller distillery, after which it was chosen and blended by Julian "Pappy" Van Winkle. Today, it's distilled at the Buffalo Trace distillery in Frankfort, Kentucky. Whether it's the best is subjective, but it is certainly a very good whiskey, and it doesn't taste anything like Buffalo Trace.