"Hey Pass Me A Beer" Has Me Craving Shitty Beer

Seriously though, pass me a beer

Internet marketing is hard, and viral video marketing is even harder so when an obviously corporate-produced viral video actually makes me go wow, well.. wow.

Hey Pass Me a Beer is a video of a series of more and more complicated beer hand-offs produced to promote Old Milwaukee beer, Pabst Brewing's other cheap brand. It combines the best of football trick shot videos, sort-of-obnoxious YouTube food videos, and just sheer amounts of [corporate] not-giving-a-fuck.

But despite how obviously inorganic it is (not to mention I wouldn't be surprised to find out if part of it was doctored), it really hits to spot.

Aw hell, someone pass me a beer, I'm watching it again.

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You can also follow Charles Lam on Twitter @charlesnlam. He's less sardonic there, we swear.

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