Chipotle Now Says It Tried to Invite Latino Authors for Its "Cultivating Thought" Bag-and-Cup Series: UPDATE

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Its self-importance spilleth over...
See update on the bottom of the second page...

ORIGINAL POST, MAY 16, 8:03 A.M.: An ex of mine used to love the works of Jonathan Safran Foer. She pushed me to read Everything is Illuminated, which I found too precious and twee and obviously the product of someone whose biggest problems are self-imagined. So it made sense that Foer, of all the people on Earth, would go to Chipotle one day and ask them to start printing short stories on its cups by famous authors because he needed something to read while gorging on a burrito and wanted the masses to have the same opportunity. "I really just wanted to die with frustration," Foer told Vanity Fair regarding his inspiration, and isn't it a blessed life when what makes you want to leave this vale of tears is the lack of literature at a feedbag factory?

So Chipotle granted Foer his wish, even allowing him to choose 10 authors to feature on cups and bags. It's a fine-enough list--Toni Morrison and Michael Lewis are great, Malcolm Gladwell is a hack, and I can't offer an opinion on George Saunders because I always mistake her him for George Eliot. The Internet, understandably, trampled over itself to praise Foer and Chipotle...and almost everyone gave the two a pass for the sin of not including a single Latino author. Not one. Bill Hader made the cut, but not a Latino--think about that.

Not Pulitzer Prize-winning Junot Diaz, who also won a James Beard award for one of the finest pieces of food writing I've ever read. Not the doña of Chicano literature, Sandra Cisneros. Not best-selling author Luis Alberto Urrea. Not Tex-Mex loco Dagoberto Gilb. Not any other number of Latino authors who could easily contribute a story or two that would be appicable a Mexican-food chain. Judd Apatow made the list--but not one Latino.

In Foer's world, Latino authors simply don't exist and simply don't appeal to his Chipotle worldview of what the chain is advertising as "Cultivating Thought"--the only Mexican cultivation the two approve for their beloved burritos is the tomatoes harvested by Florida pickers. For crying out loud, one of Foer's chosen few is Sarah Silverman--and while I'm a fan of hers, her only contribution to burrito culture is once joking about aborting a burrito.

"I think it's just the latest variation on a theme: take our food, ignore our stories," says Alex Espinoza, the acclaimed novelist of Still Water Saints and English professor at Fresno State. Along with longtime Weekly pal, Irvine Valley College English professor Lisa Alvarez, Espinoza helped to start a Facebook page called Cultivating Invisibility: Chipotle's Missing Mexicans to call out the company and Foer on their shit.

Asked for comment, Alvarez dropped one of her ever-delightful neutron literary bombs:


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211 comments
WhiteyAlmighty
WhiteyAlmighty

I have a question for the pocho author of this piece: What does this have to do with Orange County?

Perhaps this article is better suited for a Latino Activist publication, ¿no?

PaulyWalnuts
PaulyWalnuts

Viva Chipotle! Bunch of haters opinions :)

David Tor Rom
David Tor Rom

I'll write for them. "This cup used to be a toilet paper" Enjoy your burrito, Cabron!

Francisco J Zuniga
Francisco J Zuniga

I went to Chipotle one time...me agarró Chole de la mano y con mucha furia!Never again will eat that crap.

Martin Rosas
Martin Rosas

Its a type of food that strives for Mexican food. But it's waaay to fake. I should know. I'm a professional cook. And that my friend. Isn't Mexican food

Jeff Rey
Jeff Rey

theyre racist and stupid and i hope they go outa business fast

Cecilia Gomez
Cecilia Gomez

Authentic Mexican food is sold in Santa Ana and cooked/ served by people who most likely speak Spanish only....And THEIR food is DELICIOUS!!!

jamielynnsandoval
jamielynnsandoval

I didn't know Chipotle was supposed to be Mexican food... Therefore, I care not.

Gus_has_some_hanglo
Gus_has_some_hanglo

Good lord. i can't imagine a hamburger stand in mexico getting a bitchfest like this. Mexico is sooooo freekin' insecure.

Chuy Galvan
Chuy Galvan

All you posers like to do is complain....you sound like white supremists.

Martin Gilbert
Martin Gilbert

Not a law, juz some RESPECT and knowledge of the food, and training, cUz some food doesn't have a recipe, and passed on juz from doing as older generations!

Max Walter
Max Walter

i am for sure past my chipotle phase. its still another option, though. they are always in the media, its crazy. who cares about their cups? just like the taco bell sauce packets. its cute in the restaurant but who needs to hear about them

Susan Garcia
Susan Garcia

No it's not real mexican food..If white people open a mexican resturant it's not mexican food

Susan Garcia
Susan Garcia

Chipolte Mexican Grill is not mexican food yuck, I rather make my own real mexican food

Barry McPhee
Barry McPhee

Bring a Mexican book to read while you eat. Simple

foxflores
foxflores

Burrito de al pastor!! Taqueria Tapatia! Now That's a real burro!

Rick Hale
Rick Hale

"Tried" to invite? Either you invite or you don't invite.

Beatriz Torres
Beatriz Torres

Went to Chipotle one time and let me just say that that was my last time. Nasty!

Adiel Hernandez
Adiel Hernandez

There should be a law for governments not to mock or use a culture

Julio Saenz
Julio Saenz

All this chipotle talk has me hungry.

downtownbrown
downtownbrown

So Chipotle beat the mexis at their own game.  Now they have their chonis in a twist because their literary heritage wasn't honored.  Oh pobrecitosI'll go read some Mario Vargas Llosa while cursing dawhiteman, ang chomping down on some (white made) burritos.  Satisfecho?

JF Mmonnttess
JF Mmonnttess

I cant even imagine a mexican place using the chipotle-mamadas-method to cook where everything has to be perfectly chopped etc. they think they're hot stuff and some people that just like stuffing themselves will pay their price.

JF Mmonnttess
JF Mmonnttess

Easy cuz chipotle is NOT mexican food. Its a fancier taco bell at its best.

Janina Uhmm
Janina Uhmm

Did the invitation come on burro o que?

Jesus Archuleta
Jesus Archuleta

Dang bro give it a rest already I go to Chipotle y que

Marie Dixon
Marie Dixon

That would be torture for the rest of the world. Some people have to cook and don't have friends inviting them over for the good stuff.

Fred Bluedog
Fred Bluedog

Nevermind these heretics, Gustavo. I for one will boycott Chipotle. Please continue your unapologetic rants and crusade against the matrix-system that is turning Mexican-American culture into some kind of pop art for the masses. I for one like my heritage unwashed, uncleaned and unpampered.

Noe Martinez
Noe Martinez

We should have a law that if your not mexican descent you are not to cook any type of mexican food.

David Joseph Tuck
David Joseph Tuck

Chipotle ain't even latino whats the point? thats like me being butt hurt that taco bell uses english on their menus

lisamfletcher
lisamfletcher

So nothing to write about today? This is a space filler because it is a really dumb thing to whine about. Do we really care about who gets printed on a disposable cup? Is being omitted from such a cup a slap in the face? I think it's a blessing.

Francisco Gr
Francisco Gr

I said it once quien chingados needs chipotle here in santanaheim Alebrijes" rifa y no se andan con mamadas!!!

Frank Zamora
Frank Zamora

Maybe no Latino/Mexican Writer even wanted to be associated with Chipotle, ever think of that. My Son is a writer and he said he would never put his name or writings on ANY Chipotle advertising.

Gerard Iribe
Gerard Iribe

The race card is not being played. It's more of the IRONIC card. Chipotle is a lame franchise that promotes their version of "Mexican" food. To not include Mexican/Latino writers is kind of weird, right? You don't see that? It's pretty transparent.

Gerard Iribe
Gerard Iribe

Well, what does Chipotle try to represent? They're faux MEXICAN food. Now if they were an empanada joint or served platano maduro then we could talk about Argentina and PR.

Justin Bastiaannet
Justin Bastiaannet

It's fucking fast food people. Who cares. Burritos are barely a representation of Latino culture at all anyhow. I don't see anyone bitching about the lack of Latino influence at Taco Bell. There's nothing to see here. Move along.

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