Now There's Tequila-Flavored Beer

desperados_tequila-flavored_beer.jpg
GUACATELA!!!
What the hell is it with beer companies trying to Mexicanize their product for an American market? Recently, they tried to push micheladas on us, to crappy sales; earlier, they tried to push margarita beers on us, to crappy sales.

Now, Heineken is going to debut something called Desperados, a tequila-flavored beer popular in France, a country that also thinks a 35-hour work week is productive.

AdAge has the full story here, along with the note that American beer companies tried this same ruse a couple of decades ago...to crappy sales.

Beer companies: while watered-down Mexican alcoholic flavors might work in backwaters like France, it ain't gonna happen in the United States, where you can not only have Mexican alcohol, but Mexican beer--and never the twain shall meet in the palates of gabachos unless they're double-fisting, you know!

Here's a promotional video--because gyrating model types are SUCH a turn-on to get folks to try this swill, right?

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43 comments
Michael Hudson
Michael Hudson

It's only in the Southeast right meow. Country wide in 2015. The Euros love the shit. Well see about the US

Brian Gregg
Brian Gregg

Michael Hudson is this a real thing?

Edward Allison
Edward Allison

Because Mexicans buy a lot of American products like Bud Light, and it is a huge market. Look at the Chilada.

Matthew Acosta
Matthew Acosta

The new product placement for the band. Israel Espinoza.

Sandra Sanchez
Sandra Sanchez

I have been waiting years for this beer!!! Only in Europe!!!!

Justin Manfredi
Justin Manfredi

I was in London over the summer, the Euros pound this shit down. Its got an interesting flavor but sure does the trick!

Victor Sedillo
Victor Sedillo

Tequiza, yes. What a farce. Just down a shot and chase it with a beer.

Matt Marcz
Matt Marcz

anything added to heineken is like trying to put makeup on a pig.. didnt taste good to start with!

David Schaefer
David Schaefer

This has been around in Europe for 15 years. And yes, it sucks.

LuvBug Ash
LuvBug Ash

Wonder it's gmo Free Adri-ann :)

Paul Minick
Paul Minick

Tequiza sucked. So will this new crap.

Bee Dawk
Bee Dawk

I had this when I was in Europe. Worst beer ever.

Aaron Roach
Aaron Roach

Am I the only one who remembers Tequiza?

Julio Saenz
Julio Saenz

I pour tequila into my beer all the time, stop being such pussies.

jbdrigge
jbdrigge

"What the hell is it with beer companies trying to Mexicanize their product for an American market?" Is this a serious question? Beer companies are trying to target Hispanic consumers the fastest growing population in the U.S. Why do you think Modelo has seen so much success as of late? Yes this is the American market but you should know this market is made up of a lot of nationalities.


"They tried to push margarita beers on us, to crappy sales." Really? What margarita beers are you implying? The Bud Light Lime-A-Rita franchise is one of Anheuser-Busch's top performing product. 

Veronica Monteleone
Veronica Monteleone

I remember Tequiza my mom used to drink that beer. Plus, the advertizement for this beer makes no damn sense!

ocweeklyer
ocweeklyer

I went to Europe and tried this beer. It is horrible.

Gary Summers
Gary Summers

Why oh why would god allow such a unholy thing to be produced? But as already stated, i cant see them winning over the Gabacho's. They will be targeting. Gringo's are getting wise to this! If there was ever a reason to hate the French MORE, this is it!' We've had frozen burrito's, canned tamale's and now this shit. Wake up and smell the mole gringo's! Stop letting big corperations push this on your plate!

Victor Salas
Victor Salas

How codo must you be to not buy some good Tequila. Whats next, Taquis flavored beer!? smh

Angel Rodriguez Infante
Angel Rodriguez Infante

Tequiza was first, wasn't it? Where are they now? Pendejos. What happened to drink a beer, then a shot.

Temo Gonzalez
Temo Gonzalez

Que pendejadas sacan Nomas los morros de high school la van a pistiar and it not going to last long too

Eddie Hernandez
Eddie Hernandez

back in the day there used to be a beer called Tequiza- tequila flavor beer

Julian BlueFire
Julian BlueFire

Dont forget they have burrito boxes lol inside malls lmao!

Francisco Gr
Francisco Gr

What's next??? chiles en nogada en lata???? Mannn

Jordan Christopher Clementi
Jordan Christopher Clementi

Hm. It finally got to the US. It's a french beer. It's baaad, but it's not skøl, the vodka infused variety.

Mick Slick
Mick Slick

Kinda like that crap brewed in Kentucky and sold as "Irish Whiskey"....

centrifuge909
centrifuge909

@jbdrigge
A-B's top performing product....with a predominantly Caucasian demographic - an audience I'm sure Gustavo is completely blind to.

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