Taco Bell Fires Back At McDonald's (After They Fired After Taco Bell Fired) w/Another Diss Commercial

Categories: Chain Reactions

mcmuffin_commercial.jpg

Think the Breakfast Fast Food War of 2014 was done after McDonald's tried to undercut Taco Bell by offering free coffee for the next two weeks? Nope.

Taco Bell debuted another McDonald's-specific breakfast ad yesterday, taking a shot at how dated the McMuffin is. That's near blasphemy levels. It's the second time they've made McDonald's a target, the first being their Ronald McDonald commercial.

Poor McDonald's, having to defend themselves from the Big Mac rip offs, and this Taco Bell onslaught.

Check after the jump for the commercial, AND for notes from Taco Bell's conference call yesterday morning.

So how's Taco Bells breakfast actually going? According to Brand Eating, it's going. The most popular items thus far are the A.M. Crunchwraps (click here for Brand Eating's Crunchwrap review), the Waffle Tacos (of course), and the Cinnabon Delights.

But the unexpected winner so far? The coffee -- sorry, Ronald.

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You can also follow Charles Lam on Twitter @charlesnlam. He's less sardonic there, we swear.


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1 comments
JBinOC
JBinOC topcommenter

LOL @ that Taco Bell commercial.  Bravo.  

Wonder if it's a coincidence that I've ingested 4 Sausage McMuffin with Eggs in the past few days (2 on Sunday, 2 on Monday).  As much as I like Taco Bell, the breakfast launch is actually driving business...for the Golden Arches.  McDonalds' 2nd quarter results conference call, in the summer, should cite me when they explain the likely uptick in business.  


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