Pizza Patron Under Fire for Naming Pizza "La Chingona"

la_chingona.jpeg
"Censored," for those who don't habla...
Ah, Mexican Spanish: the language that, pound-for-pound, has more double entrendres, puns, and desmadre than any language on Earth. And a great example of the language's ever-charming vulgarity comes courtesy of Pizza Patrón, the Texas-based chain that sells pizzas marketed toward Mexicans and has a sole OC outpost in--where else?--SanTana.

They're currently marketing a pizza called "La Chingona," a paisa pie with jalapeño-flecked pepperoni topped with more jalapeños. The controversy, though, comes with the name, which literally translates as "The Fucking Bad Ass" because its root verb, chingar, means "to fuck up." Mexicans, however, understand "La Chingona" to mean "The Badass"--in other words, it's no more a vulgarity in contemporary Mexican Spanish than "badass" is in contemporary American English.

But it's chingona's root meaning that have radio and television stations in a tizzy, leading to them banning any mention of Pizza Patrón's "La Chingona" from their airwaves.

NPR has the story and the proposed ad, which you'll have to find over there because those non-chingones didn't allow it to be embedded.

The pathetic thing about all this is that Univisión Radio and other networks refused to air Pizza Patrón's ad out of deference to the FCC even though the offending word and all of its derivatives were bleeped out, and these same networks air far-more offensive things. As I tweeted a couple of weeks ago, there was a Spanish-language radio DJ here in Southern California that recently gave a shout-out to the leaders of the Sinaloa drug cartel while trash-talking the Zetas cartel--and that's somehow less offensive than going on and on about a chingona pizza?

Pizza Patrón, of course, is loving the manufactured controversy, claiming it's being censored for "speaking Mexican" when they could've easily accomplished the same by calling the pizza "La Perrona," which also means "The Badass" but whose root comes from "dog"--didn't I say Mexican Spanish is a chingona language?

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85 comments
jorge_serrano_limon
jorge_serrano_limon

Perhaps perrona < perra, "bitch"? Once the mojigatos calm down from that one, let's tell them about tacos al cabrón.

Eli Verduzco
Eli Verduzco

I seen it back then when they accepted pesos.... I tripped out but still didn't feel the need to taste it... I guess I gotta give it a chance and hope its good.

Herman Gonzalez
Herman Gonzalez

Sure why not Brenda Pedroza Abarca Érika Pedroza Abarca lets try it

Victor Salas
Victor Salas

They could've also called it "El Machine"! lol

Debaser7
Debaser7

Gustavo -  How's the pizza?

Maria Romero
Maria Romero

Bola de chillones aqui. Quieren llorar quieren llorar

Nancy Ramirez
Nancy Ramirez

So, novelas these days show actors engaging in what's practically soft core porn, glorify drugs (la viuda negra, anyone?) & make prostitution cool (la Madame)... But a pizzas name is causing un enredo de chones? Ya ni la chigan, mi gente! The various "Pinches Tacos" locations, where all the menu items begin with 'pinche' are harmless. Same with this pizza... Is it sprinkled with chingona dust or something?!?!? NO... It's just a friggin pizza! Good for these guys though. Any kind of advertising, good or bad, is good for them- their business is out there & people will want to see what the fuss is about. C'mon people... Ya no sean chillones!

Oscar Mn
Oscar Mn

Chingao its just an awesome name for a pizza, to all those who are offended by it ke no sean mamiles jajajaja

Brainwashed_in_church
Brainwashed_in_church topcommenter

I majored in Minority Studies. My official job title is "Offense Taker".

Bill Lyons
Bill Lyons

They don't have 'fungool' pizzas, or jerk off pizzas. Cursing is ok, but not in all instances. Take the higher road, pendejos!

Diana Pineda
Diana Pineda

LMAO!!! Naqueza??!Buahahaha!!! Mamones?? Haven't heard that since '95!! Can't stop laughing!!!

Valerie Hecht
Valerie Hecht

Pinches Tacos in Las Vegas' Container Park was under fire, too, and asked to change their name.

Hector Duarte Jr.
Hector Duarte Jr.

The name is in poor taste. It doesn't get any more 'naco' than this.

Greg Chavez
Greg Chavez

How did I know who wrote this article even before I opened it???

Alicia Dodger Princess Rodriguez
Alicia Dodger Princess Rodriguez

Wtf!!! There's a restaurant in HP been there for years and they have a dish called Chingaderas! Let's concentrate on the idiots that stabbed the people at the club! In Fullerton.

Liz H. Colunga
Liz H. Colunga

Raza, quit eating garbage that causes you diabetes and heart problems...this is gabacho food with a Mexican name!

Rodrigo Rodriguez
Rodrigo Rodriguez

I think those dudes stay in the news, that's gotta be good for business

Robert Ayala
Robert Ayala

so what's wrong with that? Hell with them. Name it Chingaron, Chingoncito, Chingada, Chingarse, Chingados, Chingadazo instead.

Fernando Herrera
Fernando Herrera

They're always in hot water, y'all already forgot about the time they got in trouble with the redneck gringos hijos de la chingada who were bent about Pizza Patrón accepting Mexican currency?

lonhall
lonhall

aijos de suchi! <gg>

Rafael Santos
Rafael Santos

I think it shows your education, if you need to sell a product using profanity and your business is going to grow, go for it, be inconsiderate, ask your mom or wife or sister if they would like to eat a "chingona" for dinner. Personally I wouldn't buy it, but like I said, if it's good for your business, more power to you.

Lorenzo Esteban
Lorenzo Esteban

All la chingona means is BADASS. Dammm ease up and take a chill pill radio execs

DonkeyHotay
DonkeyHotay topcommenter

...@Bill Lyons "They don't have 'fungool' pizzas, or jerk off pizzas"


Sure they do, using Fumunga Cheese ...


... fumunga my nutsack!


hitman_martinelli
hitman_martinelli

@Liz H. Colunga, HA HA! Yeah forget the Gabacho food and eat more fried, greasy tacos and all that other red meat that clogs your arteries! It will give you all the health problems to enjoy and even faster! Damn Racist!

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