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American Beer Companies Ending their Experiments with Crappy Michelada Ripoffs--HURRAY!

Categories: Hops to It!

micheladaew.jpg
I'm not a beer drinker, but it nevertheless concerned me over the past couple of years that American beer companies were offering knockoffs of the michelada, that classic Mexican cerveza cocktail of beer, salt, lime, some hot sauce, and Worcestershire sauce. Not that I was opposed to conglomerates bothering with Mexican anything--if it's good, it's good. But when you have Miller Lite and Bud calling their products "Chill" or "Lime," you know the product you're going to taste is rather vile.

Thankfully, the American consumer caught on to the ruse, as Miller just announced it's discontinuing its michelada knockoff, and sales of Bud's version are plummeting.

Advertising Age has the full story, detailing how the brands' parents companies took a wash on their inferior products in the eternal quest for the Mexican dollar.

That doesn't mean the michelada trend is over among gabacho consumers, though: the cocktail is increasingly popping up in listicles, and Modelo just announced they're going to offer their own michelada drink. Will major Mexican beer companies also screw up this most humble of cocktails? We shall see...

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37 comments
Julio Orozco
Julio Orozco

Just a splash of clamato, I like to get the spicy kind.

Raul Juarez
Raul Juarez

Why ruin a perfectly good cerveza by putting all that caca in it, anyways?

Grimm13
Grimm13

"I'm not a beer drinker" Nothing more to see here.

lavas
lavas

and you started with "I'm not a beer drinker". At least you're honest before you finish your story with data, which is the only thing you can rely on?? Should we rally against the Pillsbury Dough Boy since those products weren't made by Aunt Jean?

lavas
lavas

and you started your story with, "I'm not a beer drinker". How can you be respected for your opinion on what is offered?

Bill Lyons
Bill Lyons

I saw those and thought. Yuck, I can make one MYSELF!

Karina Karina
Karina Karina

Can someone please contact them about fucking up the Margarita? Limearita- GTFOutta here with that ish! Swill!

David Hellman
David Hellman

But I like the real thing... First time I encountered one was in Jalisco and a bunch of local teens were enjoying them... I was like "I'll have one of those"... Funny thing is there's an East Coast US version with just tomato juice called a "red eye"... Great hangover remedy...

Julio Orozco
Julio Orozco

Modelo,clamato,tajin,lime, and tapatio oh yea don't for get the chili plums. But you have to buy the cup with the lizard on it. This way you can add as much of any ingredient you want.

Max Buehler
Max Buehler

I hope this isn't about those limearitas that budweiser makes because those are fucking legit.

James Provencio
James Provencio

i have to admit, the budweiser one is pretty good. i drink it as a source of vitamins, and it gives energy to get my yard work done. a few more and i can even three miles in less than 20 minutes. pretty bad huh.

eugenewfields
eugenewfields

I got a taste for this awesome drink when I lived in Phoenix. I remember driving around town to 8 different liquor stores to find the mix cups ... and then I realized that I could make my own just as well or better. FWIW, here's my recipe: 3-4 oz. Clamato, 2 TBP Worcestershire sauce, a dash of hot sauce, 2 tsp ground pepper, a squeeze of lime juice and a can of cerveza  (I tend to go for either Tecate, Miller Lite or Modelo. 

Josh Dutch Schultz Gaitan
Josh Dutch Schultz Gaitan

Just had the Modelo chelda last night...it tastes like beer made with the pasta sauce in a can of Chef Boyadee. TO be honest the 4 pack of Tecate michelda is the best canned type I ever had insofar.

D'jalmar Ernest
D'jalmar Ernest

Michelada Modelo is Way Better. However mexicano brothers drink it because drinking Budweiser all the time gets boring... and Michelada Bud sounded like a Good Idea. Easier just to make your own as long as you use Clamato.

Aaron Roach
Aaron Roach

Could they also stop offering bud with clamato, so I can stop throwing up in my mouth every time I hear about it?

FocoYou FocoMe
FocoYou FocoMe

I make the best micheladas.... Araceli Torres you right that sol Clamato is so good, only in Mexico! Bien helada!

Jerry Vazquez
Jerry Vazquez

Anyone buying the budweiser michelada regrets it afterward, atleast buy the Modelo one that is way better.

Nestor Jaimes
Nestor Jaimes

Michelada should have never crossed the border

Michael Ceja
Michael Ceja

They should end their experiments with crappy beer in general.

Araceli Torres
Araceli Torres

Mexican beer Sol has a very tasty version called... Sol Clamato.. Im so addicted but i have to ask family that lives there to bring it to me.

Simon Velez
Simon Velez

I had this one a few weeks ago, the Budweiser version was better but just slightly.

bill_essex
bill_essex

Did one Mexican ever buy one of those horrible beers? My Mexican buds buy their own Clamato and limes and make the most awesome beertails ever tasted.

Noé Rodríguez
Noé Rodríguez

"Modelo just announced they're going to offer their own michelada drink" They already have it in stores...and it doesn't taste too good.

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