Domino's Turns DVDs Into Pizzas With Thermal Ink
Using thermal ink on DVDs of Argo, Dark Knight Rises and other popular rentals, the discs go into the player looking like regular DVDs but come out transformed into ones smelling of and resembling a pizza.
The discs, heated by the player, not only uncover a previously hidden image of a pizza, but also smell like one with this message on top: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."
Watch the genius below.