Middle Eastern Store In Little Arabia Pulls Sabra Hummus After Activists Complain Brand Supports Israeli Military

fresh_choice.jpg
Fresh Choice
Fresh Choice Marketplace in Garden Grove found itself in a bit of political hot water when customers started complaining about the grocery store carrying Sabra hummus on its shelves. The question wasn't centered on the quality of the brand itself--long a favorite Middle Eastern food brand in the United States--but the growing call to boycott it from Palestinian civil society.

The hummus is made by Sabra Dipping Co. and is substantially co-owned by the Strauss Group, a major Israeli food-product manufacturer. Boycott, Divestment and Sanction (BDS) activists have noted Sabra's parent company has been supportive of the Israel Defense Forces (IDF) and especially the controversial Golani and Govati brigades within it.

With this backdrop of occupation, shopper and Little Arabia advocate Rashad Al-Dabbagh was shocked to see Sabra hummus on the shelves three days ago and decided to question the store via social media.

The issue immediately blew up in this Kebab County of ours. With the prospect of media heat coming, this morning, the moderator of the Facebook page for Fresh Choice Marketplace offered the following statement, which was also emailed to Al-Dabbagh personally:

"Thank you very much for bringing this to our attention! Please know that we have pulled this product from our shelves. We currently offer other brands such as Jericho foods, Sadaf and Eve's. We welcome you all to visit our store or contact us directly via email or phone. Thank you for giving us the opportunity to respond to your concerns, and we look forward to serving you in the future.
"

sabra_hummus.jpg
Scrapped from the shelves

And with that, Fresh Choice, which has been open for a little more than a six months, avoided a supermarket scandal that might have drawn an ire not seen since Super King's busting for selling fake halal meat.

"I am delighted to hear the positive news about the decision of Fresh Choice, a wonderful market in Little Arabia," Al-Dabbagh tells the Weekly. "They did the right thing by removing this product, which is owned by a company directly linked with an elite Israeli brigade known for its human-rights abuses in occupied Palestine.

"I applaud Fresh Choice for doing the right thing."

Follow Stick a Fork In It on Twitter @ocweeklyfood or on Facebook! And don't forget to download our free Best Of App here!

Advertisement

My Voice Nation Help
5 comments
jocktootight
jocktootight

Aside from the Israeli left who no longer hold power in Israel after the second intifada, the security/defense high level guys in Israel are the people in power who most support the two state solution.   So removing items from the shelf because the company supports the IDF really doesn't make much sense politically if one supports the two state solution, which IMO is the best hope for peace.

But BDS isn't about establishing a Palestinian state that would peacefully co-exist with Israel as its neighbor. One of the main leaders of BDS openly states he advocates the one state agenda - which means no Israel.

Instead of boycotts where the goal is no Israel, activists should promote buying Palestinian produced goods and promote the growth of Palestinian economy.   



JGlanton
JGlanton topcommenter

No doubt they are still selling Canaan Fair Trade Olive Oil, proceeds of which go to fund anti-semitic, pro-Hamas studies in the Palestinian universities, where they openly endorsed homicide bombings on Israeli civilians.

vegandawg23
vegandawg23 topcommenter

Found my new brand of hummus.

Now Trending

From the Vault

 

Loading...