Business Is Thriving At Chick-Fil-A Despite Anti-Gay Controversy
|People most certainly are doing so.|
Not even boycotts and same-sex make-out sessions can pry people away from Chick-Fil-A, apparently. Three months after company president Dan Cathy openly proclaimed an anti-gay stance, setting off a torrential PR shitstorm for the chikin chain, business is, well, pretty great.
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Research specialist Sandelman & Associates reports that the company's customer base is up, profits are strong and ad awareness jumped 6.5-percent.
Perhaps all those negative tweets and Facebook posts about Chick-Fil-A just made people hungry. "There was a lot of talk that this would hurt Chick-fil-A, but it actually helped the brand," Jeff Davis, president of Sandelman, told USA Today.
Or perhaps the numbers show us a glimpse of where many Americans still stand on the issue of gay marriage.