McDonald's Delays McRib Launch This Year
Categories: Chain Reactions
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Not this year.
According to a leaked memo obtained by AdAge from McDonald's Operators National Advertising Fund, the chain's national-franchise council, the McRib's return will be delayed until late into December. Why? Well, because the company recognizes the draw of the product and the cult it enjoys. It's going to milk it for all it's worth to strengthen its fourth quarter numbers.
According to a leaked memo obtained by AdAge from McDonald's Operators National Advertising Fund, the chain's national-franchise council, the McRib's return will be delayed until late into December. Why? Well, because the company recognizes the draw of the product and the cult it enjoys. It's going to milk it for all it's worth to strengthen its fourth quarter numbers.
Until then, tide yourself over with this low-quality, high-hilarity video of Homer eating a RibWich.
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