First Indians, Now Mexicans: The Latest Offensive Popchips Campaign

Categories: Really?!?!?
popchips-mexicans-colorlines.jpg
Popchips has apparently learned nothing from its marketing debacle of early May, when the potato chip company decided to put Ashton Kutcher in brownface and have him play a ridiculous Indian caricature named Raj in an ad campaign

The commercial was in poor taste, and not at all funny, and after comedian blogger and entrepreneur Anil Dash penned a thoughtful piece criticizing the ad, Popchips issued an apology "to anyone we offended." 

Now, hey look, they're back at it again. Colorlines reports that to promote its new tortilla chips, Popchips sent out a team of white promoters wearing sombreros, serapes and exaggerated mustaches onto the streets of New York City to hand out samples as a mariachi band played. See photos here. (One of the promoters was Dave Herman, who has made it his project to work 100 paid jobs in 2012.) The move was just as cringe-inducing as its previous one, but this time, there's no super-celebrity to attack this time, so we doubt it'll get as much attention. 
 
What ethnic group will Popchips offend next? We really don't want to know.  

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37 comments
the_illatino
the_illatino

@smoothlou pretty goddamn flagrant. Sheesh. Not to mention, pop chips severely offended my tastebuds. #fuckem

saima
saima

@anildash "comedian Anil Dash" :)

anildash
anildash

@Zazoh no, but i'll take it!

tolles
tolles

@anildash curious. Do people like these ads? Is the controversy good? Brownface is not covered under the blackface nuclear umbrella, but...

theshah
theshah

@anildash btw, the article says you're a comedian. did they confuse you for @azizansari ? #teambrown

sarahcuda
sarahcuda

.@anildash @popchips this is the company that sponsors the mansion in the Bravo Silicon Valley show. You expecting marketing genius??

LukeD
LukeD

@anildash Wait... you're a comedian?

copiesofcopies
copiesofcopies

@anildash Congratulations on your new career as a comedian!

GeraldMitchell
GeraldMitchell

@anildash what abt getting ppl to stop supporting @popchips and promote comps til steps are taken so this doesnt happen again?

lisaphillips
lisaphillips

@anildash @popchips And by "white" tortilla chips I mean..It's apparent Latinos aren't their target market in the US.

balkissoon
balkissoon

@anildash Eek, that piece calls you a comedian, are you a comedian? Or is she confusing you with Aziz Ansari? Eek.

erangalperin
erangalperin

@anildash Interesting they referred to you as a "comedian" in the article

lisaphillips
lisaphillips

@anildash @popchips Those are some pretty white tortilla chips.

aaronlammer
aaronlammer

@anildash "comedian Anil Dash..." bwahahahahahahahaha

HelenWalters
HelenWalters

again @popchips? well, fuck you. your attempts to gain attention through racist provocation are insulting and pathetic via @anildash

aminatou
aminatou

@anildash they never learn & it costs them $$ and so much bad PR. dream job: vetting ads/digital strategies for these assholes #opporesearch

benpopper
benpopper

@anildash @popchips you are such a comedian

anildash
anildash

@tolles i can't imagine anybody loves them.

anildash
anildash

@theshah yeah, I think they did. #AllLookSame

SriniRaghavan
SriniRaghavan

@sarahcuda @anildash I do think @popchips scored a marketing win - look they got you talking about it reaching millions! #NoSuchThingAsBadPR

tolles
tolles

@sarahcuda I don't think the rent on that mansion is sponsored. Heard a resident there bitching about that.

anildash
anildash

@sarahcuda no, my bar is this low: not repeatedly using racial caricatures, especially after facing massive public blowback. Aim high!

anildash
anildash

@GeraldMitchell I'm open to suggestions.

anildash
anildash

@balkissoon I dunno, but I'm running with it.

anildash
anildash

@aaronlammer gonna put it on my LinkedIn.

tjl
tjl

@aminatou I'm just glad that the snack chip company I'm morally obliged to avoid also has a disgustingly bad product. Like Domino's Pizza!

ateqah
ateqah

@aminatou @anildash omg! you think they'd have learned the last time!!!!!!!!

anildash
anildash

@benpopper shhh, dude! I'm putting it on my résumé.

tolles
tolles

@anildash normally, I'm annoyed at proscribing heartfelt speech (rather hear what people feel). But this isn't even that. Yuck.

sarahcuda
sarahcuda

@tolles could be bitching bc they're surrounded by awful-ness ;)

aminatou
aminatou

@tjl have so many feelings about Domino's after handling their soc. media for over a year but they're not owned by the crazy religious folks

tolles
tolles

@anildash yes. That *is* BS

anildash
anildash

@tolles i'm far more offended that I spoke to their CEO last time, and he said he got it & they weren't trying to offend. Bullshit.

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