First Indians, Now Mexicans: The Latest Offensive Popchips Campaign
Now, hey look, they're back at it again. Colorlines reports that to promote its new tortilla chips, Popchips sent out a team of white promoters wearing sombreros, serapes and exaggerated mustaches onto the streets of New York City to hand out samples as a mariachi band played. See photos here. (One of the promoters was Dave Herman, who has made it his project to work 100 paid jobs in 2012.) The move was just as cringe-inducing as its previous one, but this time, there's no super-celebrity to attack this time, so we doubt it'll get as much attention.