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Taco Bell Sells 100 Million Doritos Locos Tacos in 10 Weeks

Categories: Our Taco Hells
If you were wondering how many people would pay money for a taco made with a Doritos shell, the answer is: a lot. Taco Bell sold 100 million of its much-talked-and-tweeted-about Doritos Locos Tacos in the last 10 weeks, the Orange County Register reports. That makes it the most successful product launch in company's 50-year history.

The Crunchwrap Supreme previously held the title. When it was launched in 2005, it became so popular that they gave it a permanent spot on the menu.

Whether the thought of Taco Bell makes you drool or gag, the Irvine chain has been having a damn good year. It seems that the fake beef lawsuit of 2011, which could have been a destroyer, has only made the company stronger--and crazier. 

Expect more zaniness soon, starting with the Doritos Locos Tacos Cool Ranch edition.  

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1 comments
CarlsbadVillageOrthodontist
CarlsbadVillageOrthodontist

I've been hearing that it tastes pretty good. I'll definitely check out our local chain, hopefully they still have it up on their menu.

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