How To Make Money On the Backs of Mexicans, Olive Oil Edition
Jay Porter loves it too. He's the owner of El Take It Easy and the Linkery in San Diego. One of his restaurants sells fancy homemade sausages; the other is a pipirisnais gastropub. He is really the first American restaurateur to promote Baja olive oil in a big way, and he uses Rancho Cortés oil exclusively in his kitchens.
While he's promoting the wonderful products of Baja California, he's also making fistfuls of money on the backs of Mexicans. Here's how you make a quick $5,000 if you've got your conscience locked away somewhere where it can't interfere:
- Buy 80 liters of olive oil from the press for about $7.50 a liter.
- Drive 75 miles north.
- Buy 200 fancy glass bottles and some pinche fresa labels.
- Fill the bottles, 400 mL each.
- Sell the bottles to Whole Foods-weary North Park hipsters for $30 each, which works out to $75 a liter.
In keeping with this week's print edition, our hands to the Mexicans who work hard to make a great product; our fists to profiteering crackers like Jay Porter. Buy Misiones de Baja California oil, the best in the world, but buy it in Mexico. It's worth the trip, if for no other reason than to put a stick in the eye of people like this.