Six Random Restaurateur Do's and Don'ts
Categories: Five Great...
3. The Better The View, The Worse The Food
A restaurant's prime location will always lure customers regardless of their food quality, so the sad truth is that most of them don't have to make great food. There are some notable, high-end exceptions along our local coast where the expensive food justifies the cost, but I object to paying top dollar when the food blows. Same for our hilltop, "Mining Company" restaurants: they're passable for prom night, when the food quality isn't what you're worried about.
Are we still in the 1970's? Unless your restaurant is actually that old and you haven't spent any effort to redecorate, why are you still using Chopsticks font in this era of Linsanity? It just says "our image is dated, and probably, so is our food." Though if it's bright-orange sweet and sour pork and moo goo gai pan you're seeking, you might have found your place.
If you have to tell people how cool you are, you aren't. If you have signage outside that tells us how awesome your restaurant is, it ain't.
A restaurant's prime location will always lure customers regardless of their food quality, so the sad truth is that most of them don't have to make great food. There are some notable, high-end exceptions along our local coast where the expensive food justifies the cost, but I object to paying top dollar when the food blows. Same for our hilltop, "Mining Company" restaurants: they're passable for prom night, when the food quality isn't what you're worried about.
Unless I'm recommending a place for out-of-town visitors where having a stunning vista takes priority, I'll take the view at the Mulitas y Tacos Ruben truck over Laguna Beach's Las Brisas.
4. Naming Your Restaurant Something-"licious" Is Like Bragging You Have a 12-Inch Penis.
5. Don't Use Chopsticks Font On The Signage For Your Chinese Restaurant
Are we still in the 1970's? Unless your restaurant is actually that old and you haven't spent any effort to redecorate, why are you still using Chopsticks font in this era of Linsanity? It just says "our image is dated, and probably, so is our food." Though if it's bright-orange sweet and sour pork and moo goo gai pan you're seeking, you might have found your place.
6. "World's Best" Anything Isn't.
If you have to tell people how cool you are, you aren't. If you have signage outside that tells us how awesome your restaurant is, it ain't.
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