Wendy's Announces Major Menu Revamp, Moving Away From Its Value Menu
A major revamp of the menu is also planned, including possibly trimming down its popular value menu and adding new products such as a Spicy Guacamole Chicken Club, new fries (as an add-on to its current one) and a new salad.
On the proposed value menu edits, CEO Emil Brolick lamented they were incurring the food cost but not getting the sales benefit. He points out that they have six value-priced protein items while McDonald's has only about two.
This brings me to a question I've long pondered: Why are the 5-piece Spicy Chicken Nuggets cheaper than the regular 5-piece nuggets?
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