Wendy's Announces Major Menu Revamp, Moving Away From Its Value Menu

Also, the CEO does have a point about the breadth of Wendy's value menu...it has always been quite generous in the number of offerings. 

In fairness to us poor bloaks, though, their value menu hasn't exactly been "99 cents" for awhile now.  The small chili, for example, is at least $1.39 or $1.49 if I recall correctly.  When it was 99 cents, it was an absolute steal...even the large one was (I think) $1.79 or so.  And that included the saltines and plastic-wrapped, Chinet-caliber spoon.  Yeah, doesn't take much to make me happy. 

I wondered the same thing about the 5 piece nuggets!!  My guess is, the Spicy ones will more likely trigger someone to buy one of their higher-margin sodas....thus they're more enticingly priced. 

Also, value menus are often the domain of males (especially young, college-age males) so the Spicy ones target their tastes, whereas when Mom comes in on a weekday morning with little Connor or Dylan -- who'll only eat bland chicken nuggets -- they soak the distracted, desparate Mom with the premium price.