Belvedere Vodka Ad 'Kinda Looks Like Rape'

Categories: Really?!?!?
belvedere-vodka-ad.jpg
Belvedere Vodka
Liquor advertising has never been known for its tastefulness (Exhibit A and B), but for some reason, I expected more from fancy-ish brand Belvedere.

Nope. Shouldn't have.

Today, the "luxury vodka" of the Louis Vuitton Moet Hennessy Group posted the ad above on its Facebook page. Uh huh. That's a man clenching onto a woman as she opens her mouth in terror. The slogan: "Unlike some people, Belvedere always goes down smoothly."

According to Jezebel, which captured some comments before the company pulled the ad off its page, responses ranged from "this kinda looks like rape" to "tell the cry-babies to shut up... this picture is AWESOME!!!"  

Personally, at first glance, I saw the ad as more "bro-ish" than "rape-ish," but still groan-worthy. Seriously, marketing team? Seriously?  

After taking down the post, Belvedere wrote on its Facebook page, "We sincerely apologize to any of our fans who were offended by our recent post and related comments. As always, we continue to be an advocate of safe and responsible drinking."

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22 comments
Stone
Stone

Ahahahah that is just great. Nice to see at least some companies still have a sense of dark humor.

sad wolf
sad wolf

Bro-ish?   There is no way the image looks like anything other than a rape attempt.  To say it looks more bro-ish than rape-ish is like saying bro-ish = rape supporters.    The writer of the article here isn't helping the vodka company smooth [pun] this over at all.

scallywag
scallywag

The vodka maker has been caught tacitly approving violence against women and heightened the stigma that women are ultimately at best nothing but sex objects that go with one’s stiff drink. Am I right lads?

Let’s hope you have the courage ladies to have a Belvedere on the rocks in the future and if you don’t never mind, there are bound to be many other choices….

http://scallywagandvagabond.co...

NiftyDuck
NiftyDuck

Looks nothing at all like rape. If you see rape in that image you're the kind of person who'll see rape in a Disney movie.  It isn't the ad that has a problem, it's you.

Williammartys
Williammartys

  Abramowicz, ThomasSenior Brand Manager - Belvedere(212) 251-8340  Email tabramowicz@mhusa.com    Azar, JohnBelvedere Marketing Coordinator(212) 251-8422  Email jazar@mhusa.com    Citron, BrianVP Business - Belvedere  (212) 251-8440  Email brian.citron@mhusa.com

Concepcion, DoloresTrade Marketing Director  (212) 251-8331  Email dolores.concepcion@mhusa.com    Fair, TonySenior Brand Manager - Belvedere  (212) 251-8221  Email tony.fair@mhusa.com

Gibb, CharlesPresident Belvedere Vodka(212) 251-8541  Email cgibb@mhusa.com    Le Vine, JohnMarketing Coordinator Temp - Belvedere(212) 251-8462  Email john.levine@mhusa.com

Lebard, Pierre-AlexandreBrand Manager - Belvedere(212) 251-8217  Email plebard@mhusa.com

Lundy, JasonSVP Marketing - Belvedere(212) 251-8272  Email jlundy@mhusa.com

Briansays
Briansays

i use to drink this stuffthen i discovered grey gooseactually OC should support one of its ownif i recall Kettle One has a biz presence in Aliso Viejo

but regardlessshaken not stireduptwo green olives

jjjj
jjjj

No matter what her expression says - terror, annoyance, surprise - the caption really nails it. One thing you anyone can tell is that the woman is trying to escape the man in some way. Her hands are placed over his in an attempt to peel him off her. To me, it looks like the man said or done something to turn her away, then he wrapped his arms around her, pulling her back, and possibly groping her breast. The person being pulled towards our protagonist is the one who should 'go down easy.' That girl doesn't want this man to touch him, but the man doesn't seem to see that. 

Mo-skee
Mo-skee

This woman sees 'surprise' rather than 'her opening mouth in horror'. And he seems to be just grabbing her rather than wrastling her to the floor.  Tasteless, tacky and lame - completely. Rape - not exactly folks. It's one static image and your taking that to the nth degree?  Slow down.

Dave Lieberman
Dave Lieberman

"There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better." - Carl Sagan, Contact

elizabeth
elizabeth

It is DEFINITELY advocating and condoning rape. Period.

FishWithoutBicycle
FishWithoutBicycle

Hmm...so it's not enough that the woman looks like she's being held against her will, huh? There are still men out there who don't understand that "no means no" and believe that a woman "owes" them sex under certain circumstances whether she's in the mood to be sexual or not. For an advertisement to even remotely suggest that rape is something humorous is appalling. It's a little unnerving how you insinuate the ad is as tame as a Disney movie...

Btl
Btl

Al*lude" (&?;), v. i. [imp. & p. p. Alluded; p. pr. & vb. n. Alluding.] [L. alludere to play with, to allude; ad + ludere to play.] To refer to something indirectly or by suggestion; to have reference to a subject not specifically and plainly mentioned; -- followed by to; as, the story alludes to a recent transaction.

Dave Lieberman
Dave Lieberman

Ketel One is made by Nolet, which has a corporate office in Aliso Viejo, yes.

If you like very cold vodka with ice chips, your recipe is awesome.

If you like a martini, though, it's gin (Nolet would be fine) and vermouth, stirred, up, with either an olive or a twist of lemon. I prefer the twist of lemon...

909Jeff
909Jeff

Belvedere is WAY better than the goose... Ketel is better than the goose! 

Edit to include... To each is own and if you like the goose keep on drinkin it... Also Chopin to me is the best.

And also when utilizing olives Here is the official rule of thumb...

A single olive may either be placed by itself in the glass, or skewered on a toothpick or bar pick. If more than one olive is used, they should be skewered. High tradition dictates that you must use an odd number of olives. One olive is fine; so are three (five is excessive). Using two or four olives is a faux pas.

Mauro
Mauro

 God bless you.

FishWithoutBicycle
FishWithoutBicycle

I agree. This is the kind of thing I like to point out when some people try to insist that "feminism's job is done". Riiiiiight

Briansays
Briansays

my theory on oliveslove the taste after they have been marinatingbut don't defile the drink by asking if i want it dirtyone not enoughbut three displaces too much of the nectar of the Godsso i settle with twoone at the beginningthem i exercise the discipline to save the second to the end

once had something called Jewel of Russiawas represented as filtered 6 timesversus 5 times for the others

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