Is Tortillaz Aspiring to be Chipotle?
But so far, I've noticed that most of the new Chipotle aspirants seem to come from somewhere out of state. Costa Vida, which is poised to open its first OC store sometime soon in Irvine, next to Strickland's, is also a Utah-based chain like Cafe Rio.
Now Irvine's going to see more entrants in the genre. But this time, it appears they're local. Thatguy542, one of our most prolific tipsters, has noticed that a restaurant called Tortillaz is opening not one but two locations in Irvine. The first to debut will be at 2222 Michelson in Irvine, at the Michelson Marketplace, the same plaza as The Chippy, Franco's Pasta Cucina and Renzo's A Taste of Peru. The second will be at 2646 Dupont Dr., also in Irvine.
It still remains to be seen whether they'll operate with the same assembly-line model as Chipotle and its copycats, so it may be premature to categorize them as such; but I would be surprised if they don't. Why wouldn't they? There's nothing wrong with that.
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