Taco Bell Has a New Slogan

Categories: Our Taco Hells
​We can all stop thinking outside the bun. (Whew, good, that was way too much thinking.) Taco Bell has unveiled its new slogan.  
"Live mas."
Spanglish(ish) for "Live more."  

The introduction of the new tagline coincides with the launch of the Doritos shell taco, aka Doritos Locos Taco. AdAge finds that the Irvine-based brand is moving from the idea of "food as fuel" to food as experience and lifestyle.
Just remember, if you decide live más with Taco Bell grub, you'll also weigh más.

What slogan would you give Taco Bell? 

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I think "Diarrhea Cha-Cha-Cha" might be more apt...but I don't think they want Beavis and Butthead as spokes-holes. ;-)

Dave Lieberman
Dave Lieberman

The Society of People Who Mock Poor Choices Raucously would like to point out that "live" (pronounced approximately "lee-bay") is an easy misspelling of the formal command, "¡libe!", which means "suck!".

Congratulations, ad agency! You've created a slogan that to Spanish speakers says "Suck more!"


And eventually you'll live less... 

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