On the Line: Lisa Fontanesi of Jamie Oliver Food Foundation, Part Two
|Lisa Fontanesi of the Jamie Oliver Food Revolution|
Could you talk a little about your food background before you were hired to work for the foundation?
Sure, I'm a mom, and I'm a really good cook, but I'm not a trained chef. Seven years ago, I started my own company called Kidding Around the Kitchen. I started by working with the Hollywood farmers' market, doing demos for families by showing them how to get their kids involved in using fresh fruits and veggies at the farmers' market, how to shop with their children. That blossomed into teaching at a local elementary school in LA Unified School District; that blossomed into teaching in 15 different elementary and middle schools. I also do a family cooking event called Target Free Family Days at the Japanese-American Museum the second Saturday of every month.
The whole basis of what I was doing was to get families to cook together. My motto for kids is: If they cook it, they will eat it. Food is the one place in which kids have some power. They have the power to say no, but if you make it fun and they start to know what they're doing and have some power and choices, you can turn things around. They'll say yes and really try things they wouldn't otherwise. The other thing is: Don't dumb food down for kids because they're really smart.
That's a good segue into the mission of the Jamie Oliver Food Foundation, which is to work with families, in particular young people, to learn how to cook.
Exactly. In 2010, I got to go to the White House for the Chefs Move to Schools Initiative that First Lady Michelle Obama launched. That was really cool. That took me from having a cool little company to people paying attention to me. I did 10 healthy grilling videos for the Food Network on healthy cooking. I saw Jamie's first season in West Virginia for the Food Revolution and I said, "I want to meet this man. He needs to know what we're doing in Los Angeles, and I want to know what he's doing." So I put it out to the universe.
The universe answered back. Someone said, "I know the director of the first season of the Food Revolution, and I'll introduce you when he comes out." That was July 2010. Then, on one of the episodes, I dressed up like a carrot and Jamie dressed up like a tomato to talk to the kids about eating their fruits and vegetables and trying to make a difference in the food at school. Conversations happened about more classes, and I met lots of people from his entourage and staff. I didn't know where it was going to lead, but I kept showing up at meetings. I got a call about a year ago saying the truck was happening and they needed a program manager, and that's how it happened.
Last March, we did a test run of the food truck. We did it at the California Endowment, and we did it with a bunch of high-school students, and it was just great. Myself and one of the other assistant chefs did the class, and the next day, I was offered the position.
Just that people are getting it. There are three [such moments I had] in Santa Ana. There's the woman who said she labeled everything so her family can't miss it. Another woman went home and threw away all the other stuff in her pantry. Her husband said, "What are you doing? We can't do this; we're not rich," and she said, "Yes, but we're not rich enough to have to be at the doctor all the time, so let's start fresh." And just yesterday, there was an eighth-grader in our class who made this week's recipe, a shake and bake. Instead of a Filet-O-Fish sandwich, it's our own homemade version, and this 13- or 14-year-old boy said he hadn't eaten fish in seven years because he had a bad fish stick once. But he made it and ate it. He said, "It's actually good, and I'm not going to get sick because I know what's in it." So that's the stuff, the little victories.
I don't think they're little moments. They're huge moments in someone's life, to say, "Hey, I actually kind of like fish."
It's empowering people to believe they have control of their life and food. It's a way to bring families together, too. In this fast-paced world, we're all looking for ways to have a little time together.
Let's talk a little about the ways the classes work. How are they structured over the several weeks the classes run?