The Case of Chick-Fil-A vs. Eat More Kale T-Shirt Man
Bo Muller-Moore, a Vermont kale fan who makes these hand-screened shirts, found himself in that legal morass when the Atlanta-based fast food chain claimed he infringed on their "Eat Mor Chikin'" trademark. Seems Chick-fil-A thinks it owns any phrase that starts with words "Eat More..."
You know -- the very same Chick-fil-A whose racist employee slurred Asian UC Irvine customers back in December? That Chick-Fil-A's PR machine subsequently shrugged off the incident by sacrificing one minimum-wage worker said, "the circumstances here are a simply case of immaturity, failed judgment, and human error....it has nothing to do with the service and operational standards of our Chick-fil-A restaurants which are consistently rated at the highest level of service in the foodservice industry."
That Chik-fil-A, whose "operational standards" include threatening to shut down Muller-Moore's site eatmorekale.com, has previously intimidated other sites like eatmoregoat.com into oblivion. But Muller-Moore is not one to take this asinine legal ploy lightly.
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