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The Case of Chick-Fil-A vs. Eat More Kale T-Shirt Man

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What would you do if a fast-food corporation slapped you with a cease-and-desist letter for making a t-shirt that says "Eat More Kale?"


Bo Muller-Moore, a Vermont kale fan who makes these hand-screened shirts, found himself in that legal morass when the Atlanta-based fast food chain claimed he infringed on their "Eat Mor Chikin'" trademark. Seems Chick-fil-A thinks it owns any phrase that starts with words "Eat More..."


You know -- the very same Chick-fil-A whose racist employee slurred Asian UC Irvine customers back in December? That Chick-Fil-A's PR machine subsequently shrugged off the incident by sacrificing one minimum-wage worker said, "the circumstances here are a simply case of immaturity, failed judgment, and human error....it has nothing to do with the service and operational standards of our Chick-fil-A restaurants which are consistently rated at the highest level of service in the foodservice industry."

That Chik-fil-A, whose "operational standards" include threatening to shut down Muller-Moore's site eatmorekale.com, has previously intimidated other sites like eatmoregoat.com into oblivion. But Muller-Moore is not one to take this asinine legal ploy lightly.

If you want to help a man standing his ground, you can kick down a few bucks to fund a documentary film called A Defiant Dude. Head over to Kickstarter and see how you can help stick it to The Man.

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