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The Case of Chick-Fil-A vs. Eat More Kale T-Shirt Man

eatmorekaleshirt.jpg
What would you do if a fast-food corporation slapped you with a cease-and-desist letter for making a t-shirt that says "Eat More Kale?"


Bo Muller-Moore, a Vermont kale fan who makes these hand-screened shirts, found himself in that legal morass when the Atlanta-based fast food chain claimed he infringed on their "Eat Mor Chikin'" trademark. Seems Chick-fil-A thinks it owns any phrase that starts with words "Eat More..."


You know -- the very same Chick-fil-A whose racist employee slurred Asian UC Irvine customers back in December? That Chick-Fil-A's PR machine subsequently shrugged off the incident by sacrificing one minimum-wage worker said, "the circumstances here are a simply case of immaturity, failed judgment, and human error....it has nothing to do with the service and operational standards of our Chick-fil-A restaurants which are consistently rated at the highest level of service in the foodservice industry."

That Chik-fil-A, whose "operational standards" include threatening to shut down Muller-Moore's site eatmorekale.com, has previously intimidated other sites like eatmoregoat.com into oblivion. But Muller-Moore is not one to take this asinine legal ploy lightly.

If you want to help a man standing his ground, you can kick down a few bucks to fund a documentary film called A Defiant Dude. Head over to Kickstarter and see how you can help stick it to The Man.

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Semionotus
Semionotus

Ramma-Ramma Ree, kick 'em inna knee!

Ramma-Ramma Rass . . . kick 'em inna odder knee!

20ftJesus
20ftJesus

How 'bout a t-shirt that just says "Fuck Chick-fil-A".

FishWithoutBicycle
FishWithoutBicycle

Simple. I like that, too. I was quite "naughty" yesterday. Sorry you missed the fun! ;-)

909Jeff
909Jeff

Thats kinda chicken shit... 

FishWithoutBicycle
FishWithoutBicycle

I cry "fowl"! Makes me want to go print up a few dozen T-Shirts that say "Eat More Pussy!" (I just hope PETA notes that I ain't talkin' about cats...) :-D

909Jeff
909Jeff

0_o

20ftJesus
20ftJesus

 Seems I showed up too late today.  :(

909Jeff
909Jeff

Thats my "Good Grief" look and I have no comment on your second tshirt... 

And you are naughty today! 

FishWithoutBicycle
FishWithoutBicycle

That look again...heh heh. Maybe "Eat More Cock!" would be better? (It would not be false advertising). ;-)

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