Another New Restaurant Planned for SOCO: Arc Food & Libations

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They just keep on coming at Costa Mesa's South Coast Collection. There's yet another restaurant slated to open at a mall that is already host to a handful of eclectic upstarts.

Arc Food & Libations has already put up a placeholder menu on their website and on the SoCo directory it describes itself this way:

ARC is an American eatery where everything is made in house or sourced from local artisan producers. Food with a focus on flame, flavor and finesse where every item is crafted over open fire in a kitchen where there is nowhere to hide.

Our goal is to embrace the lost love of simplicity, while satiating the guest with classic dishes that focus on fresh, farmed and vibrant ingredients. Cast iron, wood and black clay make up all the serving dishes to further emulate the natural appeal and inherent passion dedicated to every nuance.

You can ask them what they mean with that confusing last sentence when they open in a few months. According to the restaurant's Facebook page, the construction work doesn't start until later this week.

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4 comments
Justin Moore-Brown
Justin Moore-Brown

Always wonder why they can't just use normal words and phrases to describe the restaurant.   Perhaps laymen terms don't translate to high plate prices?

1000steps
1000steps

That doesn't sound pretentious at all. 

Ph232323
Ph232323

Dude, are you on reddit?

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