Arby's Plans to Completely Rehaul Menu

Categories: Chain Reactions
arbys.jpg
According to Business Insider, Arby's just got a new chief marketing officer who's planning a major and total rehaul of the menu, logo, and ads.

In 2007, the roast beef-centered fast food chain added Toasted Subs to its menu, which was one of its last major menu revisions since the introduction of its Market Fresh sandwiches in 2001.

It remains to be seen whether its "new, simplified menu" will mean the elimination of these items. Arby's, which was sold off to a private equity firm by Wendy's last summer so that its parent company could focus on its own brand, was faltering.

During the down economy, Arby's had the highest average check in the industry. The chain didn't introduce a value menu until 2010, while competitors like McDonald's flourished by offering cheaper options.

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7 comments
Dave Lieberman
Dave Lieberman

I can hear the new slogan now: "Arby's: We'll tide you over until you can find real food."

FishWithoutBicycle
FishWithoutBicycle

Don't worry, I'm sure the Beef N' Cheddar will STILL taste like sweaty gym socks...:-D

Shuji Sakai
Shuji Sakai

The new Chief Marketing Officer was the CMO at Burger King during the years they had that creepy King character. Can't wait to see what sort of disaster he'll bring to Arby's.

JB
JB

How could you not link to the clip from the classic Simpsons episode where the Springfield Elementary kids are trapped on a deserted island, a la "Lord of the Flies," and Sherri (or is it Terri?) says: "I'm so hungry, I could eat at Arby's!" 

Here it is.  I've seen this many times, but I am still LMFAO right now:

http://www.youtube.com/watch?v...

909Jeff
909Jeff

C'mon the creepy king was awesome! 

Bill T.
Bill T.

I could not have said it better, and, believe me, I tried.

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