McDonald's Wi-Fi Becoming More Popular Than Its Big Macs

Categories: Chain Reactions
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Flickr user zone41

I was in Australia when I walked into a McDonald's for the first time in years. I was desperate. I needed what it can give me. No, not a Big Mac or even a McNugget. I wanted the Wi-Fi. With free Wi-Fi access and locations at just about every other block in the land down under, McDonald's made my non-roaming phone become a phone again. Skype, e-mail, the world was, once more, accessible at my bidding, and all I had to do was buy a soda if I didn't want to feel like a moocher.

You can say what you want about what McDonald's represents in the argument against globalization and fast-food obesity, but you can't deny that the free Wi-Fi is friggin' convenient and brilliant.
 
Apparently, I'm not the only one to think so. According to new figures released by the company, in the UK, 750,000 customers have logged on to the McDonald's free Wi-Fi since they introduced the service in 2007. They're now downloading a staggering 500 gigabytes of data a day. That's a tenfold increase from when it was first offered and double what it was over a year ago. What this means for the company is customers who buy coffee, customers who spend money.

"Demand for Wi-Fi in our restaurants is growing at an incredible pace, to the extent it is now one of our most popular side-orders," a company spokesman quipped, obviously tickled that his company's influence on society just got stronger.

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steroids
steroids

I wrongly assumed free wifi would be so busy it would be too slow for any serious browsing.

Steve Griffin
Steve Griffin

Same experience in Europe. In fact, the wife and I took the train from Romania to Istanbul. We were about three hours late coming in, and needed to tell our ride in the city. The phone wouldn't work. So I said, "we'll just go to McDonalds when we get there. I'm sure there will be one right outside the train station." Sure enough... worked out well for us. In fact, the trip just wouldn't have worked without McDonalds wifi (at least not as well).

TDKS FBT
TDKS FBT

  If they'd let me download 500 gigabytes in a day in exchange for buying coffee and Big Macs I'd go there too.

Calum Knott
Calum Knott

I download about 1.5GB a day.......

by that record only 333 people would have to use the wifi a day... world wide...

Now obviously thats a little bit too much

but assume every person who logs in watched 2 youtube videos....One video (Teenage dreams - Katy Perry) is 273mb

that makes almost 0.5GB a person....thats only 1000 people that need to actually use the service..... 

AllanChan
AllanChan

1.5 gb a day? Srsly? There's only so much you can download, no? How do u find time to watch them all?

Kevin
Kevin

273mb for a youtube music video? a little high, don't you think? that would mean a 4 minute video will need about 1mb of data per second..

Vengtoo
Vengtoo

Wow, thats pretty amazing dude, who would have thunk it lol.www.Total-Privacy dot US

Mr. Rosewater
Mr. Rosewater

Thanks as usual, Edwin, for this "nugget" of information.

Carrion Fairy
Carrion Fairy

Holy Mozza, 500 gigs a day? Pickle me that's a lot of illegal content. Does the golden shower arches offer this in the states, too? I could look it up but, you know, I'm American and am too sedated by my diet to move.

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