Taco Bell Looks to Doritos Loco Taco to Save it From Bad Times

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We've covered this before, the Doritos Loco Taco, the taco made from a Nacho Cheese Doritos shell and. . . yeah, that's the draw. It should be a hit when it appears, as stoners and fast-food freaks camp out for a week, eat it, then go back to their CrunchWrap Supreme.

But Taco Bell is banking on the Doritos Loco Taco--not just for a bump, but to save the company from irrelevancy.

The revelation came earlier this week, according to Nation's Restaurant News, at parent company Yum! Brands' annual investor conference. Taco Bell CEO Greg Creed told investors that Taco Bell suffered a bad year because of the fake-beef lawsuit that went nowhere, plus because the Bell didn't offer anything new. ""It was very clear that we didn't have enough innovation to overcome what we didn't anticipate happening," Creed said.

The salvation? The Doritos Loco Taco.

"There are 34 different bun types in the quick-service category and only one kind of taco shell," NRR quoted Creed as saying. "With the Doritos Locos Taco shell, the three test markets were driving incredible sales and a lot of incremental traffic. It also was a massive operations win, improving the speed of our transactions by 12 seconds."

Can the stoners dream save the day? Stay tuned...

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5 comments
ZongVoo
ZongVoo

lol, Why would anyone actually eat that garbage to begin with? I dont get it.www.Total-Privacy [dot] us

Jack Green
Jack Green

When will there be a Taco Bell fake cheese lawsuit?

Miguelin
Miguelin

Hmmm I wonder if there is doritos salsa in the tacos too.....If this  one does well my bet is the next ad campain will be "Our Gorditas just got fatter"what kind of cheetos would you like in your gordita? cheetos made with real cheese.......... and why not, if there is crisps (chips) in burgers ... why on earth can you not put cheetos in a taco....... yeah why not.... 

Anon
Anon

I will never understand why fast good joints don't push out newer fare on a regular basis instead of the same old slop they serve day in and day out. Granted most of the new stuff is slop too but a little variety never hurt anyone, right?

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