Taco Bell Looks to Doritos Loco Taco to Save it From Bad Times
But Taco Bell is banking on the Doritos Loco Taco--not just for a bump, but to save the company from irrelevancy.
The salvation? The Doritos Loco Taco.
"There are 34 different bun types in the quick-service category and only one kind of taco shell," NRR quoted Creed as saying. "With the Doritos Locos Taco shell, the three test markets were driving incredible sales and a lot of incremental traffic. It also was a massive operations win, improving the speed of our transactions by 12 seconds."
Can the stoners dream save the day? Stay tuned...
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