Umami Burger to Open in Laguna Beach

​Umami Burger, Adam Fleischman's high-end burger chain, has taken San Francisco by storm; it's opening next door to the Anaheim Brewery; it's already got half a dozen or so locations in L.A.

Now the chain is looking at expanding to South OC, opening a burger joint with full bar at 610 N. Coast Hwy. in Laguna Beach. For those of you who think that address looks awfully familiar, think cranky Frenchmen serving coffee. Yes, it's the same plaza as Jean-Paul's Goodies.


The chain's signature burger contains a Parmigiano tuile, lending an extra burst of its namesake taste to the sandwich; the fries come in several varieties, but the onion rings are the thing to get. They're made, says the menu, with malt liquor--which means you can have your Colt 45 in fried form. (Are you listening, Chicken Charlie?)

The Laguna Beach location is expected to open early next year; the Anaheim location should be open next month, barring any completely expected and normal delays with inspections and the like.

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Crush, Orange
Crush, Orange

It will be interesting to see if Umami fights the battle to stay delicious and juicy with the suburban deep thinkers behind the Orangutang Curtain or goes down easy the way Mozza and other former high rollers did when they made the frightening move here. ("Andthenhesaid, andthenshesaid ....") "Interesting"? I meant "boring," since we all know the answer. The real question is whether OC will drag the original concept (produce the greatest burgers in the country, priced reasonably) into oblivion. Fleischman's gotta figure that out before opening in Omaha, Little Rock, and Orlando, to mention the first three examples that come to mind. I say let's put a stop to it right now and keep him focused on LA and -- I don't mind -- San Francisco.


Crush, contrary to what most up there in Hell-Ay like to pretend of themselves, your city too, is simply a suburb. The difference being that people in OC tend to have degrees higher than high school. (you know, that piece of paper necessary to obtain real jobs?) and therefore shouldn't have difficulty comprehending what a good burger should taste like. OC is, after all, the headquarters of In-N-Out. 


I believe In-N-Out headquarters used to be in Baldwin Park. They did move the corporate headquarters to Irvine; however operations are still headquartered in Baldwin Park, which is LA County.


I think this will be taking over the space recently vacated by Picayo next to Gina’s and the Yogurt place

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