The Perfect Circle Cupcakery Gets Served On National Television (But Not In A Good Way)

By Anne Marie Panoringan Fri., Sep. 2 2011 at 2:00 PM

With luxuries like TiVo and DVR, it's easy to gloss over the formalities of commercials. I tend to keep the telly on mute, myself. Imagine my ~~surprise~~ confusion when I recognized a local bakery in the middle of a cereal commercial. It could've been any pastel and doily Jo-dessert shoppe, but I recognized my one and only visit to The Perfect Circle Cupcakery.

You would think that any screen time is good publicity, but I don't quite believe the Old Towne Orange owners were too keen on how they were portrayed. The bittersweet play-by-play is coming right up.

The scene begins with a duo of peppy, purple t-shirt clad ladies wheeling in a cart of Fiber Plus cereal into the already bustling dessert shoppe--bowls, spoons, and all. Their claim: Kellogg's Fiber Plus Cereal Caramel Pecan Crunch tastes better than Perfect Circle's best-seller, chocolate lava cake.

After a moment of awkward silence (and stares throughout the bakery), the Perfect Circle spokesperson gets her one-liner, "Really?" Undaunted, they enthusiastically proceed to dish out bowls of the crunchy stuff to customers. Pan to lots of chewing and nodding.

After a number of "This is great" comments, things start to wrap up. However, there is one commenter who is unfazed by our cereal versus Cupcake War veteran. Yet editors manage to spin it with graphics so that we think she prefers breakfast over dessert. Really?? Maybe if it was me, but talk about bending the truth.

To view the commercial in its entirety, click here.

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The Perfect Circle Cupcakery

165 N. Glassell, Orange, CA

Category: Restaurant

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Sam

you are a moron. this is not at all what the commercial meant. how can i apply to be a blogger on this website? is an 8th grade education required?

gustavoarellano

Another genius...

BuggleB

I was so confused by this article that I had to watch the commercial. Anne Marie needs to unmute her television and watch it again. The commercial didn't make Perfect Circle look bad. It was trying to state that the cereal is so good, it rivals the best cupcake (ie Perfect Circle's) in a mock taste test. Anyone with half a brain would know the idea of comparing fiber cereal to cupcakes is just a joke!

m.e.

Are you trying to say it was a real taste test? because it's obvious the women are hired... This article is confusing..

Dave Lieberman

When I saw this during the Great Luxe Lonchera Race, I had the same reaction. If you've ever read the rules for, say, The Next Food Network Star, you'll see that they pretty much get to decide how they're going to use your brand and you pretty much have to go along with it.

DanGarion

I have a completely different interpretation of that commercial. They are saying that Fiber Plus isn't the best tasting cupcake but it is the best tasting fiber cereal.

The person that did the graphics probably should have included, "Fiber Plus is not the greatest tasting cupcake, but is the best tasting fiber cereal" for those that don't got get it.

Dr Q

I agree. When I saw the commercial the first time, I did not take it as slight to the patrons or the place. I saw it as a spoof of commercials that do taste testing like the old Folger's coffee commercials where they claimed to have replaced the regular coffee at fine dining establishment or the more recent Pizza Hut commercials for their pastas and the Carl's Jr commercials for their Six Dollar burger.

Brad

Pretty sure that's exactly what they were saying. These two crazy women thought their cereal was better than the cupcake, but it wasn't. Good, but come on. Not better than a cupcake. Therefore, a spoof of the other ludicrous taste tests out there.