Why Is Subway Adding Vitamin D and Calcium To Its Bread?

Categories: Chain Reactions
Thumbnail image for subway_meatball.jpg
Edwin Goei
Subway has announced that it will add Vitamin D and calcium to all its breads, except for their English muffins and flatbreads. According to Nation's Restaurant News, eating a Subway six-inch sub will now give you 30% of the recommended daily allowance of calcium and 20% of the recommended allowance of vitamin D. This is roughly about equal to a glass of milk.

Their "corporate dietician" said the move was made "because a lot of people have trouble getting them in their daily diet" which seems a reactionary, if opportunistic, step after the CDC announced that one quarter of the population could use more Vitamin D in a report filed in March.

Nevermind that Vitamin D is one of those substances that the body can produce just by  walking in sunshine, the way 80-90% of Americans get their intake. The timing of the announcement, made about a week after McDonald's introduced its healthier Happy Meals, seems to smell more of fast-food-chain one-upmanship than actual concern for public health.

Apart blog posts like this one, it remains to be seen whether Subway will even see an uptick in interest from the add-on. Besides, after a successful campaign with a guy named Jared, the perception of unhealthiness hasn't been Subway's problem: it was McDonald's.

If Subway wants to follow in another corporation's footsteps, they might do well to look at the way Domino's Pizza dealt with complaints about the quality and flavor of their pizza. The public act of contrition and the actions taken to address those complaints actually got people in. Subway needs to do the same about their bread--a bread that a lot of people (including this writer) thinks has an odd chemical aftertaste. Adding Vitamin D and calcium to the formula seems like it's going to make things worse than better.

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jai daily
jai daily

vitamin D. professor of medicine at Creighton University in Nebraska, US, will describe a trial showing how Vitamin D and calcium supplements given to cancer patients dramatically improved survival. The trial was originally designed to assess the effects of the supplements on osteoporosis, the bone-thinning disease, and only later switched to examine their effects on cancer. Other papers will present results of the effect of vitamin D on bowel cancer and adenocarcinoma, a cancer of the skin and other tissues. www.1wallmart.com/category.php... Professor Dalgeish said he had been intrigued by research on patients with melanoma by the University of Leeds which showed that those with the lowest level of Vitamin D in their blood had the poorest outlook. They were 30 per cent more likely to suffer a recurrence of the disease after treatment than those who had the highest levels. "It was the most staggering thing. www.cleansemart.com When we had a validated test and looked at our patients [at St George's] the majority were low. I am trying to get my colleagues to look at all their cancer patients.

Jeff Overley
Jeff Overley

Fortification is really getting out of hand. There are ground-up pills in OJ, bread, cereal, milk and even bottled water. If I'm concerned about getting nutrients and don't want to alter my diet of processed meats and Coca-Cola then I'll take a Centrum, for crying out loud. I don't need Dr. Subway sneaking vitamins and minerals into my lunch.

Dave Lieberman
Dave Lieberman

Yes, because adding more chemicals to their already chemical-laden bread is the way to go.

What the hell is that smell, anyway? It's one of the most disturbing scents in America, and every single Subway smells that way.

peaceloveunderstanding
peaceloveunderstanding

Maybe you haven't done any research on the epidemic of vitamin D deficiency, especially in children? Consider the fact that people spend less time outdoors? Did you research bread "enrichment" and how the process of enrichment reduces the level of vitamins in breads?  I'm no subway fan, and no journalist either, but maybe before passing judgement, the writer should have done some homework.

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