Taco Bell Hurting Because of Fake-Beef Lawsuit

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Remember that lawsuit alleging Taco Bell engaged in false advertising because its beef really wasn't beef? It was pretty goofy to begin with and eventually dropped, but it did bring out to the world that Taco Bell does use filler in its beef, which anyone who has eaten there in the past, oh, 80 years, could've told you.

What's surprising however, is that Taco Bell itself--which quickly launched an advertising campaign offering free tacos and generally treating the lawsuit as quackery--is admitting the failed lawsuit has put a dent into its business.

"The negative sales that resulted from the lawsuit have lasted longer than any one of us thought," Taco Bell Chief Executive David Novak is quoted as saying in a Reuters piece. Sales were flat in the first quarter of this year (when the lawsuit was filed), and tumbled 5 percent in the second quarter--and they're expecting another drop in the third quarter.

Wish that it were that consumers were finally wising up to the horrible food at Taco Bell...anyhoo, the Bell says they're going to counter the drop with new food items, although I don't know how they can top the baroque glory that was their burrito with Flaming Hot Cheetos in it...or did I just imagine that one?

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5 comments
Me
Me

Bring back the fillers!

Taco Bell unadmittedly changed its ground beef recipe after the lawsuit, and the taste was suffered as a result.

I didn't stop going to Taco Bell because of the suit, I stopped because it's new flavor. It's gross!

Drdewolf
Drdewolf

I never quite understood why the lawsuit went after taco bell who use at least some beef in their tacos, and completely ignored jack in the box who list their tacos as "spicy beef" yet in the nutritional section say "100% ground maza" surely they are even more in the wrong, using the word "beef" at all!

TB
TB

That lawsuit & the ones who filed it suck.

No doubt it has hurt their business - like the "finger-tip" in the chilli did to Wendys.

But Taco Bell management has made major misteps too:

-  Cutting their under $1.00 menu down to nearly nothing was incredibly stupid - especially with this poor economy, & their lawsuit related PR problem.

-  People are finally getting wise to simple carbs & the role they play in obesity.

- Taco Bell needs to finally offer some healthier options on their menu (minimal to no refined carbs, no salt added, no sweetener added, chemical free) - for those who want them.

obbop
obbop

For years I devoured the, to me, oh-so yummy seven-layer burrito.

So much gut-filling grub for a relatively low cost.

Then the body revolted; becoming an enemy instead of a friend.

My mind said "Eat. Eat-em-up yum. Grab that seven-layer burrito and savor the flavor within."

And I listened. And ate. Slowly. Savoring that burrito. At times I ordered two and for a time was in food Nirvana.

But those days are gone.

The carbs and calories override my food lust, my near-overwhelming wants forced aside to fend off physical harm to my inner body structure.

The highly-honed interactions between the chemicals and their interactions within my cellular structures; the trillions of individual life forms within my ancient withered body that when taken as a while is what makes me... me.

A Disgruntled Old Coot.

A rickety semblance of the near-Adonis I once was.

I will know I have entered Heaven when I am handed a seven-layer burrito and informed I can eat it and a zillion more with no restrictions.

FishWithoutBicycle
FishWithoutBicycle

No sympathy for Taco Bell. They're food is horrible and that has nothing to do with what is (or is not) in their ground beef. Del Taco is much better and not that much more expensive...:-)

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