Assi Natural Market To Replace Stein Mart in Irvine

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Last week Anne Marie told us that the Mitsuwa was opening its second OC store in Irvine. Now comes news that Irvine is going to get a lot more where that came from: that is to say, another Asian supermarket is coming to town. This time, it's Korean.

Assi, which has a market in LA's Koreatown, will open on the site currently occupied by Stein Mart at Woodbridge Village Center at 4730 Barranca Parkway.

The new store will be called Assi Natural Market.

When Assi arrives (let's hope that the last letter never gives out on the signage), it will be the third Korean supermarket in the Irvine area (if you're not counting Freshia, which is technically in Tustin), including H-Mart and Zion Market, where you can get marinated Korean BBQ meats, kimchi, et cetera.

The slated store is anticipated to debut sometime in fall of 2012. Before that Stein Mart will move to the Irvine side of The Marketplace.

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5 comments
Analise
Analise

Wouldnt it be nice to have something to DO in Irvine other than store after store after store? Good God... Irvine has no LIFE to it.  I looked for a live music venue just last night... looking for somewhere to meet my friend, and Irvine/Woodbridge offers ZILCH.  Great place to raise kids and be bored as hell as an adult.

rpmcestmoi
rpmcestmoi

Very interesting.  I wish that the monster Irvine Co were a better neighbor informing the community well before these changes take place.  Clearly, the Irvine Company does not give a rat's derriere about the community's views.  I happen to be a fan of H-Mart and have the accounting to prove it.  So I am not a gringo writing from a defensive view.  But I do think, given the incredible power of the Irvine Company to shape the community (they are well know predators among retailers of a local bent) that there needs to be more oversight and communication.  Perhaps Mayor Sukhee Kang, my hope for finally getting a proper representative for Irvine in the US house, could speak with the Irvine Company about better communication?  I will not miss SteinMart but I do miss a market one could walk to.  I am at Talium Taikwondo twice a week with my great Grandson and the market would be great for me, but I do think that more community oversight is essential of development and use changes.

Justin Johnson
Justin Johnson

Are you kidding? This shopping center is already dominated by Asian doctors and other medical practices, it's a perfect location for them I think...

20ftJesus
20ftJesus

Guaranteed to fail because of the location.  A place on Culver, Jamboree, or even Jeffrey would have a better chance. 

Aealong
Aealong

there are a lot of parents dropping off their kids at the shopping center with the Steinmart, maybe they'll shop at the Korean market while they're waiting for the kids, or go there after the dollar movie finishes?

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