Freshia Korean Market to Close Remaining OC Location :-(

freshiarstustin.jpg
ProfessorSalt.com
Fresh out of meat at Freshia Tustin


What used to be a great place to buy good-quality beef and unusual seafood items such as fresh monkfish and live halibut is shutting down this week. According to a store manager I spoke with, July 31 will be the last day for local Korean supermarket chain Freshia's Tustin location.

The meat and seafood departments are completely bare, the produce department thinly stocked with sad-looking greens and half-rotten canteloupes. Some of the remaining items are marked down for clearance, and it might be a good time to stock on up on more shelf-stable stuff.

This non-Korean-speaking writer wasn't able to learn the official reason why Freshia's going under at this location. Details about the next tenant of the building were also not clear from the manager who answered the questions.

It's sad to see the place go away, but the decline was evident as the quality of fresh produce plummeted noticeably over the past year. The aisles between shelves were widened to compensate for a visibly reduced amount of inventory, foreshadowing trouble for an industry that relies on a broad product mix to make a profit. It makes sense now, as we noticed similar changes at Freshia's Torrance location and the exodus of that location's tenants, including Kyochon Chicken. As it is, Freshia's Garden Grove location shut down several months ago, leaving Torrance as its last store.

Two other Irvine Korean supermarkets should take over Freshia's Tustin business handily: H Mart in the Diamond Jamboree Plaza and Zion Market in Northwood Town Center. Between the two, parking is less of a disaster at Zion Market, but anyone who frequents the Jamboree Plaza could have already guessed that.

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9 comments
Naru
Naru

whaaaaat?! No! Freshia was the closest Korean market close to home, and was my fav. out of H-Mart and Zion Market! Why'd they have to close down? 

Anonarkar
Anonarkar

This started out as HK and then was Freshia but it actually has been owned by Zion for a while even though it kept the Freshia name. Quality went down considerably when Zion took over. Live in Tustin Meadows next door so will miss it.

John
John

Not too much of a shocker here. Freshia in Tustin had been noticeably empty over the past two years. I remember when it first opened as HK Market and it was insane! The parking lot was always full, all the checkout lines were open and you would see Korean families stock up their grocery carts full of food. But lately, none of that had been happening there, most people were just shopping for a few novelty items or just stocking up on the cheap produce specials. Zion and H-Mart are probably the ones to blame for the closure of Freshia, especially because they're closer to most Korean homes that are in Irvine. Not only that but Zion and H-Mart are bigger and have a wider selection of items that Freshia could not compete with.

Also notice that the Rent-a-Center that was located next door to Freshia moved to Larwin Square so signs are that maybe the landlord was asking a little too much for rent.

The space that holds Freshia right now would be great to hold a new Hispanic market, particularly because the location is right near Tustin's barrio, maybe El Super or Northgate will open in the location? They seem to be expanding their locations quite frequently.

RIP Freshia Market, you will be missed

Dee Breakofdawn
Dee Breakofdawn

It's hard to complete with the viet market in little sàigon.

Dave Lieberman
Dave Lieberman

People who head east for Freshia can also head west—there are plenty of stores along Garden Grove Blvd., Lincoln Ave. and Beach Blvd.

Riley
Riley

Freshi had some really great Friday/Saturday/Sunday produce prices, but too often the quality was hit and miss a few years ago. You'd buy a bag of chestnuts, and about half of them would be rotten.

Shuji Sakai
Shuji Sakai

When is soon enough not soon enough?

Shuji Sakai
Shuji Sakai

Yes, true. I'm thinking selfishly of those of us on the other side of the 55.

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