Report: Millennials Like Trendy Food, Pig Out, Demand Foreign Grub

Categories: Really?!?!?
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Kogi: The ne plus ultra of millennial eating habits...

It always amuses me how research groups will make millions of dollars commissioning reports that conclude with the shit you can pull from everyday life. Take for instance, a study started earlier this year by the advertising agency Barkley, in conjuction with the Boston Consulting Group and Service Management Group, called "American Millennials: Deciphering the Enigma Generation." They surveyed over 4,000 of history's most self-absorbed generation (and this country went through the baby boomers, so you know millennials make narcissists look like Moses) and asked them about their eating habits, among other trends.

The results are slowly trickling in and survey says? DUH!

Not all the results are yet available, although Barkley posted some back in June, and Nation's Restaurant News has a bit more elaboration, but come on! Millennials like trendy food? Anyone could've told you this with the rise of luxe loncheras? Millennials like "exotic" food? Maybe because more of them are the children of immigrants, and so-called "exotic" food is really home cooking, and even gabachos consider it as such because their childhood chums grew up with dosas, tortillas, and bún?

"They consume more fresh and organic foods, yet abandon their healthy eating habits on weekends," Barkley discovered. WOW. What an insight! I could've told you that years ago, when I penned the single-greatest story in my career: about the guy who ate the 26-by-26 at In-n-Out.

The sad thing is that companies will pay Barkley much dinero to sit in at seminars and here them explain this generation. Hey, companies: give us Forkers that cash, and not only will we tell you what millennials eat, but do it much cheap as well AND get you insights on the generation we all belong to: X.

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Bakerfaker
Bakerfaker

Since you know nothing about the study, you're comments are out of context. For example you state that millenials are the children of immigrants therefore exotic foods are normal to them. Well, if those foods they eat are normal to them then when the survey asked if they like exotic foods, they would respond saying "no, I like normal foods."So you think these people are wasting our time and money researching things you already know. Well, you're wasting everyone elses time blogging about things you know nothing about.

peaceloveunderstanding
peaceloveunderstanding

"Hey, companies: give us Forkers that cash, and not only will we tell you what millennials eat, but do it much cheap as well AND get you insights on the generation we all belong to: X."

I thought your angle might be, stop trying to categorize everyone into a target group, not ask us to give you personal info so you can build your profiles on the cheap. :/

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