French Restaurants Realize They're Too Expensive

Categories: Bargains, News
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Flickr User WallyG
Reuters had a report that fancy eateries across France will cut down their prices for a week in September (from the 19th to the 25th) to attract those who were previously put off by the pretentiousness and scared away by the cost. For example, a three-course meal at Jacques et Regis Marcon in the town of Saint-Bonnet-le-Froid in south-central France will be slashed to 80 euros per person instead of the usual 140-175.
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Flickr User Wine Girl
A waiter at Ducasse's Plaza Athénée

Last year when Alain Ducasse, the acclaimed restaurateur, started the idea he called "Tous au Restaurant" or "Everyone to the Restaurant" a reported 82,000 customers rushed into about the 1,000 restaurants participating. And the man is also putting his money where his customers' mouths are: Ducasse's own bistrot Benoit is planning to serve four courses of veal tongue, chicken fricasse, cheese and profiteroles at 70 euros for two.

If the concept sounds familiar, it's a restaurant week of sorts, the kind that we know all to well around these parts. If they're indeed following the U.S. on the discounting trend, how long do you think before there will be Groupon deals at Joël Robuchon and Guy Savoy?

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3 comments
Phil Nigash
Phil Nigash

The Le Fooding movement has been focused on taking down the pretentiousness of the Michelin rating system for a couple of years now, and I think it's succeeding. You don't have to pay a mint to eat fantastic French food and still have a great time.

Dave Lieberman
Dave Lieberman

All the more reason to go to Lyon, where you can eat in a rustic bouchon for just 20-30€ per person.

Dave Lieberman
Dave Lieberman

Hear, hear. Le Fooding's website is, sadly, almost completely Paris-based (and not even the inner ring of suburbs), but it's a bold strike. I manage to eat like a king in France and it's a rare occasion when I spend even 40€ on a meal, let alone 140€.

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