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First Wendy's in Russia Skanks Up Chain's Iconic Mascot

wendysflickrmyklroventine.jpg
Flickr user Mykl Roventine
If we think of all the mascots in the fast-food hamburger chain galaxy--McDonald's Ronald, Carl Jr.'s galaxy of gals, Jack, the Burger King--perhaps the most boring is Wendy's, um, Wendy. It's intentional, of course: she was modeled after the daughter of Wendy's founder Dave Thomas.

But wholesome family values, just doesn't sell anymore--especially in Russia, where devochkas ain't redhead, and definitely ain't wholesome. At least that's what the founder of the first-ever outpost of Wendy's in Russia believes, much to the mother company's consternation.

It debuted in Moscow this past Thursday, reported the Moscow Times, which reported, "Instead of the wholesome freckle-faced redhead in old-fashioned pantaloons, these long-legged women wore short dresses, bright red-striped stockings and stilettos."

A Wendy's executive from the United States wasn't pleased, and told the paper he "would probably have to deal with a flood of phone calls" from pious company execs.

The reaction by Alexander Kovaler, the CEO for the Moscow franchisee who decided on the gals? "It's our upgrade," to appeal to a younger demographic.

Besides, much more obscene is Kovaler's expected average bill per customer: $9. For Wendy's....

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