First Wendy's in Russia Skanks Up Chain's Iconic Mascot

wendysflickrmyklroventine.jpg
Flickr user Mykl Roventine
If we think of all the mascots in the fast-food hamburger chain galaxy--McDonald's Ronald, Carl Jr.'s galaxy of gals, Jack, the Burger King--perhaps the most boring is Wendy's, um, Wendy. It's intentional, of course: she was modeled after the daughter of Wendy's founder Dave Thomas.

But wholesome family values, just doesn't sell anymore--especially in Russia, where devochkas ain't redhead, and definitely ain't wholesome. At least that's what the founder of the first-ever outpost of Wendy's in Russia believes, much to the mother company's consternation.

It debuted in Moscow this past Thursday, reported the Moscow Times, which reported, "Instead of the wholesome freckle-faced redhead in old-fashioned pantaloons, these long-legged women wore short dresses, bright red-striped stockings and stilettos."

A Wendy's executive from the United States wasn't pleased, and told the paper he "would probably have to deal with a flood of phone calls" from pious company execs.

The reaction by Alexander Kovaler, the CEO for the Moscow franchisee who decided on the gals? "It's our upgrade," to appeal to a younger demographic.

Besides, much more obscene is Kovaler's expected average bill per customer: $9. For Wendy's....

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11 comments
Ljczec
Ljczec

Yeah knee length skirts and blouses to the chin are really "skanky".  

Shabu92
Shabu92

DO NOT CLICK ON LINKS IN THIS STORY!! WILL DOWNLOAD MS RECOVERY VIRUS ON YOUR COMPUTER!!  Spent the past hour removing it from my computer after viewing the photo from the link - don't do it!

jonestone50
jonestone50

  As an executive of a MNC at my early 40s, I'm seeking a great lady to enjoy the true love of my life. Currently, I started to realize that the family life is as important as my career. So, I put myself at ---HOTTIEONLY.C oM--- with a username TrueLove. I choose this club as it's the best choice forSuccessful, Wealthy, Rich and high class singles to pick up the other half online. It's a very friendly club.  You do not have to be rich or famous, but you are invited to join us and share your success and happiness!

   

DanGarion
DanGarion

This post fails without pictures of risque Wendy's girls.

Palmer
Palmer

From what I see in the only picture of the models that the Moscow Times have up, it's not exactly risque--especially in a photo the Moscow News has http://themoscownews.com/busin... I'm sure it's tame even by Russian standards.

Klsdflsdjf
Klsdflsdjf

I just took me two hours to get rid of the thing (virus) - Safe mode - system restore. Atlanta Business Chronicle has a link to the damn site. That's all it takes - just click on the link & you're screwed.

gustavoarellano
gustavoarellano

Hey, if you want to pay the Moscow Times for the licensing rights to the picture and let us publish them, let us know!

Alxko33
Alxko33

You guys can see the pictures on the Wendy's Russia Facebook page....They are in good taste)))

AlexK
AlexK

Gustavo, i'm happy to tell you and your readers all about Wendy's in Russia, especially since I'm from OC.

Alex Kovaler

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