Subway Trying to Upscale by Unveiling Subway Cafe

Categories: Chain Reactions
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What is wrong with our mega-chains? Why must they disavow their fast-food roots and try to turn into a combination of Starbucks and Panera? First, it was McDonald's with their years-long campaign to make their McCafe concept as ubiquitous as Grimace; now, Subway is testing out Subway Café, a concept that's as as ostensibly high-falutin' as it sounds.

There are already 15 locations, according to Nation's Restaurant News, with more planned. "In addition to the standard Subway breakfast and traditional menus," writes reporter Paul Frumkin, "the café concept offers a variety of baked goods, hot and cold espresso drinks, coffee, hot and iced chai latte, hot chocolate and frozen blended beverages."

Sorry, Subway, but the only reason your company exists is because office drones want to buy fast, fat sandwiches and haven't yet discovered bánh mìs. Numerous other coffee shops already exists--why don't you concentrate on improving the submarine sandwich in America, the sandwich you helped ruin, and leave the caffeine to other fiends?

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Buggle B
Buggle B

Along the same lines of company trying to change things up, I was curious if you are aware of these Clover machine that is found only at select Starbuck's locations (I think the only location in OC is Culver/Irvine Blvd)? A friend from LA told me about this recently, though, I think it's been at select stores for a few years now. I haven't stepped inside a Starbucks in a while, though, I'm curious if these machines really make their bitter, burnt cups of coffee a little more palatable (if you guys already covered this story, could you send me the link? I'm curious what your take on this would be).

As for Subway cafe, I also haven't been to a Subway in years and this isn't going to make me want to go back any time soon... 


"...why don't you concentrate on improving the submarine sandwich in America, the sandwich you helped ruin" 

LOL (and sadly true)

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