Tapatio-Flavored Fritos Now Available at Costco, Coming to a Store Near You

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Last week, I interviewed the Saavedra family, the clan behind the wonderful Tapatío Hot Sauce, for my book on the history of Mexican food in the United States. I might release some details of it later, but this one can't wait a year: Sometime in February, Tapatío-flavored Fritos hit Costco, the first of five collaborations the Saavedras have planned with Frito-Lay to flavor various chip brands with their family's legendary hot sauce.

I never was a Fritos fan, unless they were doused with Tapatío. And when I say "doused," I mean "drowned in them until the chips absorbed the hot sauce." These flavored Fritos taste EXACTLY like it--the musky Tapatío flavor is unmitigated and slightly scorches, with the curlicue shape a nod to the torciditos and Takis of Mexico. These chips make Flamin' Hot Cheetos seem as bland as a rice cracker.
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The Saavedras told me Frito-Lay approached them with an offer, which the family accepted on the condition they keep the Tapatío recipe secret (providing only the actual hot sauce for Frito-Lay to mix into their product) and have the final taste test before any product hits the market. Other collaborations to come include Tapatío-flavored Ruffles, Doritos, Lays . . . and some other brand I forgot.

Brilliance! The family knows that this will just increase the brand's visibility in the American market, while Mexicans will not only enjoy the Tapatío-flavored Fritos, but also top them with even MORE Tapatío.


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40 comments
beeplogic
beeplogic

Got some at the Stater Bros on Edinger and Fairview in Santa Ana. I was really expecting something more based on your review. I think they're just "OK" and could use some liberal dousing of Tapatio to enhance the flavor. The a good thing I noticed about the ingredient list, no MSG.

Sippin Syrup
Sippin Syrup

Okay. Throw some lime on there, and that stuff has to be awesome.

Sophia Green
Sophia Green

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wungomungo
wungomungo

lol wut? You are kidding right? Amazing.

Arthur Dent
Arthur Dent

What the hell is a tapatio? You can't even find ketchup flavoured chips in the U.S., but now you can get this crazy flavour? Insanity.

Boyle heights 4 lyfe
Boyle heights 4 lyfe

Sure glad you put that education to good use. Advertising Frtios, what hard hitting journalism!

Ralph
Ralph

I need it on my Cheddar and Sour Cream flavored Ruffles. then I would just need to squeeze some lemon on them to make them perfect.

emeert
emeert

I'm going to dip them in Sriracha.

Ben Bormann
Ben Bormann

I love Tapatio. It's the best mainstream hot sauce out there without the evil pollution that is vinegar.

Newportblue65
Newportblue65

Tapatio is the greatest. Bought my first bottle at the old Mexican market at 4th. & Grand. Must have been around "78 or "79. Looking forward to your history of Mexican food book. About time someone did one!

Brian Says
Brian Says

sounds yummy but would give me gas and likely the runs

Christian Z.
Christian Z.

I like the stipulations they made and that they stuck to their guns.

Soccermom40
Soccermom40

Has anyone ever had cool ranch doritos with tapatio slathered all over them? DELICIOUS! Maybe they should do one of those combo bags with tapitio doritos and cool ranch doritos mixed in. YUM!

Griffin Tamura
Griffin Tamura

FYI. I was unable to find these at my local Costco (Tustin District). I asked about them at member services and was told that the closest location that carries this item is Corona.

Really?
Really?

A bag of those and a bottle of a nice cab...I call that dinner.

1000steps
1000steps

I prefer Cholula, but that sounds tasty.

Griffin Tamura
Griffin Tamura

Do you know if these are available in all OC Costcos or just a few select ones? Do you know if they are available at any regular grocery stores yet?

MayhemInTheHood
MayhemInTheHood

Couldn't agree more. A bag of Frito's with about half a bottle of Tapatio dumped in, maybe some lime squeezes, then tossed, is one of my all-time favorite snacks. I feel sort of lame for being excited about the release of a new Frito's flavor, but this is just awesome.

Griffin Tamura
Griffin Tamura

I was finally able to find some of these at the Superior Warehouse off 17th in Santa Ana. I wish the Tapatio flavor was stronger. Too bad they don't have any MSG. That would have made them better....

Bill T.
Bill T.

Arthur Dent, "Don't Panic". Tapatio is a brand of table chile sauce. Quite good too, think Tabasco with actual overtones of chiles.

Bill T.
Bill T.

Oh man, you mean when I was told that Latinos have no integrity that was just another lie? Another stereotype bites the dust, how am I supposed to maintain my delusions of superiority at this rate?

MayhemInTheHood
MayhemInTheHood

Yeah...I'm at work but my friend was going to Costco today, so I told her to grab some. She went to the Signal Hill location...no dice.

gustavoarellano
gustavoarellano

Griffin: They're rolling them out over the next couple of weeks is what the family told me...

Bill T.
Bill T.

Yah, I like Cholula, but Tapatio, Cholula, basically anything but Tabasco. I prefer the more Gabacho friendly, I guess, Taquitos to Fritos, another personal preference. I basically just consider the chips to be a salsa delivery system anyway. I believe chips and salsa to be a non-traditional custom (right???) but I like it because it's a way to enjoy the salsa basically for itself (one reason I prefer the lighter flavor of Taquitos brand).

909Jeff
909Jeff

Hey Stavo...

Maybe he was using the same escape hatch you use... It was Satire.

Or maybe he prefers Cholula or Valentina...

I'm sure it was satire though... Yep thats what it was!

909Jeff
909Jeff

See, we'll all be best friends before to much longer and Gustavo can come over and Mow our lawns....

Was that too much too soon?

Bill T.
Bill T.

1. Irony: "A figure of speech in which the words express a meaning that is often the direct opposite of the intended meaning" (The Random House College Dictionary, 1982). When Boyle said "... what hard hitting journalism", I'm sure he meant "what fluff". Certainly irony, sarcasm, mmmmm debatable. Maybe I'm being too soft. 2. Troll: yupper, he's a troll. I appreciate your reasonable tone, by the way. As far as the slurs go, I think that's a great conversation. Context and intent are everything and it's easy to misinterpret friendly teasing for intent to insult. And some people have tissue paper for skin. I have friends that I can look in the eye and call an asshole and they'll laugh and return with better. Others I treat with kid gloves but they're still worth calling friends.

909Jeff
909Jeff

Oh Hell No!!!!!

As I said, I'm a Gabcho married to a Latina... I wouldnt last 5 minuted in Boyle heights. I'm an OC transplant to the Inland Empire.

Valley of the dirt people por vida!

909Jeff
909Jeff

Hey Bill,

I actually like Gustavo (for the most part) but I fancy myself a bit of an instigator. Gustavo was called out in an ask a Mexican column as to why he can use racial slurs and its fine but when we do it we are bigots. His explanation was that since he employs the use of "Satire" its not really racist of him to refer to whitey's as Gabochos.. Which subsequently he admitted was a racial slur in another Ask a Mexican column. Look I get the Humor I'm a Gabacho that married to a Latina and I put up with the abuse (I use this term lightly it’s more like bustin balls) when we get together with that side of the family. But in a day filled with boredom I find it intellectually stimulating to try and spar or match wits with other educated people. Which is why I find that I target Gustavo more than the general idiots who posts here. God it hurt to give Gustavo whatever little bit if a complement I just gave him!

All that being said I’m pretty sure that wasn’t irony either…

gustavoarellano
gustavoarellano

Bill: While I appreciate your input, we get these people all the time. So-and-so publishes an article; a troll spews "What's the purpose of this piece/not journalism/blah blah blah." So, while the above-mentioned troll might indeed bey a Valentina fan, I doubt he even cares and is just one of those folks who exists to bitch.

Bill t.
Bill t.

Gustavo doesn't need me to defend him, he does fine at it himself, but, as usual, I can't restrain my self from commenting.1. It was irony. 2. The evdent intent was to jerk Gustavo's chain and provoke a reply, hence, a troll.

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