NY Times: Food Companies Using Smaller Bags To Hide Rising Costs

Categories: News
doritos_bags.jpg
Flickr User Jametiks


The New York Times published an enlightening article that reveals something currently happening right under our noses: food companies, trying to maximize profits during lean times, are simply giving us less product and charging the same price. They're taking advantage that most of us simply aren't paying attention to the quantity labels or aren't going to notice that the packaging they use are gradually shrinking.  So long as the costs stays the same, they figure, no one's the wiser, like the proverbial frog in the pot.  

"Bags of Doritos, Tostitos and Fritos," the Times has discovered, "now hold 20 percent fewer chips than in 2009, though a spokesman said those extra chips were just a "limited time" offer."

As the article points out: "And companies try to do it in such a way that you don't notice, maybe keeping the height and width the same, but changing the depth so the silhouette of the package on the shelf looks the same. Or sometimes they add more air to the chips bag or a scoop in the bottom of the peanut butter jar so it looks the same size."

These companies also do it under the pretense of being greener, and "it lets retailers honestly claim, for example, that a snack package contains fewer calories--without having to change the ingredients a smidge."

The glass-half-full type would say this is probably a good thing since we're eating too much processed food anyway; but the realist would say, we're friggin' being snookered!  Doesn't it make you yearn for the SuperSize Me years?

Sponsor Content

My Voice Nation Help
5 comments
JB
JB

It took me months to realize that the [formerly] half-gallon cartons of Tropicana and Florida's Natural orange juice had shrunk 5 ounces to 59. Why? They look exactly the same as before.

Anyone who likes measured intake of orange juice (pint, cup, etc.) for health or fitness reasons is now fuc.....I mean, juiced

Christian Z.
Christian Z.

This started with ice cream makers like Dreyers reducing their carton size a couple years ago. Beyond cheesy. You know, we get these stories about packaging being affected by rising food costs but never an explanation as to why food costs are rising in the first place.

Parley Baer
Parley Baer

"... [F]ood companies, trying to maximize profits during lean times, are simply giving us less product and charging the same price."

Very different from the New York Times itself, which just increased its price (from zero) for using the same product -- i.e., nytimes.com. But that's OK. Food manufacturers are disgusting corporatists who don't deserve to stay in business. The Times, on the other hand ... well, they have their reasons, you can be sure of that. Check the mealy-mouthed statement from publisher Smirkly Wormwood ( http://www.nytimes.com/2011/03... ).

Jeff Overley
Jeff Overley

Parley Baer, the NYT was free, and still is for the first 20 articles per month. You realize you're complaining because a company is charging you for its product.

Now Trending

From the Vault

 

Loading...