Do We Really Need a Jack In the Box Food Truck?

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From JIB's Munchie Mobile Facebook Page
Carl's Jr. has one; so does In-N-Out.  Last week, ball-headed Jack got a truck of his own. Jack In the Box's so-called "Munchie Mobile" is tricked out in side graphics featuring the typically business-suited mascot all muscled-up in a He-Man pose and riding a tiger. Yes, a tiger.

At this point, the truck is roaming San Diego, but it has plans to move north to OC and LA. QSR Web reports that "the brand-building vehicle is about 12 feet longer than the average food truck and includes state-of-the-art kitchen technologies to create the chain's staples such as the Jumbo Jack, Spicy Chicken Sandwich and its famous tacos. It includes an on-board generator, water heater and 30 gallons of potable water."

That's all fine and good, but seriously, what masochistic gas-wasting noob will really want to follow its Twitter or Facebook to find out where it will be next? I admit, those mystery-meat tacos are mighty tasty at 99-cents for a twofer, especially when it's late at night and you're bleary eyed and delirious, but where the heck are you if you're not within a mile of a brick-and-mortar Jack In the Box?

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10 comments
Car wraps San Diego
Car wraps San Diego

Even when your car is parked in a driveway or a parking lot, people will see your ad and think about it, even if

it's for a brief moment. According to the American Trucking Association (ATA), a delivery truck makes 16 million

visual impressions in a single year. Now if only your ad was on that truck. Do you realize the business you could

generate from all that viewer ship? What're you waiting for? Contact companies in San Diego which offer vehicle

wrap services and give your business a jumpstart right away. The companies in San Diego will also help in making

sure, the sign on your wrap is suitable to your business and states the kind of products or services you're

providing, along with the information needed for customers to contact you, when interested.

Car wraps San Diego
Car wraps San Diego

When using vinyl vehicle graphics, it is highly recommended to work with a custom graphic

design firm that can assist you to design and apply custom vehicle graphics on your car, van,

or truck. What's the advantage of custom designs? When you work with custom designs for your

custom vehicle graphics, you are assuring that your driving saleswoman will assist you to

generate more eye popping results.

Chuñdy
Chuñdy

You had me at Jack in the Box food truck!

Epettite
Epettite

I heard Sizzler will be mobile and I have seen Baja Fresh... we foodie seek out products from the GFTs b/c they are unique and there is no one like them anywhere on this planet!

DuanePaulson
DuanePaulson

In California, Jack In The Box tacos occupy the same niche in the food chain that deep fried Twinkies do down South. Everyone knows they're bad for you, but they eat them anyway.

DanGarion
DanGarion

Hell yes! Jack in the Box is the best of the Fast Food places out there.

Shuji Sakai
Shuji Sakai

Note to Jack: if you reintroduce the discontinued Monster Tacos from this truck, I'll follow you on Twitter. #MonsterTacoTruck #jackinthebox

Christian Z.
Christian Z.

They also need to reintroduce the Chicken Monster Tacos in the red corn shell.

tb
tb

Monkey see, monkey do.

No more Pita Pocket Supreme. On again, off again - Fish & Chips. Burgers burnt to a crisp.

Humm, no thanks.

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