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Diet Coke Now Outselling Pepsi--Are the Cola Wars Finally Over?

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Flickr user joyosity

AdAge
is reporting (via the subscriber-only Beverage Digest) that "a historic shift for the beverage industry" has occurred: Diet Coke is now outselling longtime second-place holder Pepsi. Last year, Coca-Cola's junior product sold 9.9 percent of all sodas in the United States, just ahead of Pepsi's 9.5 percent share; both paled to regular Coke's mighty 17 percent (!) share.

Of course, AdAge being AdAge, most of its story focuses on the advertising angle of the story, but it is a fascinating study in Pepi's missteps. Given I've always drank orange-flavored sodas, I'm a slave to both companies, so I don't care either way. I will say, however, that Diet Coke's flavor is the lesser of the three, so now that it's the second-best-selling cola in the country reminds me of an old MAD comic that had a fat guy saying, "I'll order that seventh cheeseburger without cheese; I'm on a diet."

Of course, the best article on the Cola Wars is from the late, great Rotten.com Library,
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4 comments
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tb
tb

Make mine a Coke Classic.

Or if necessary, a Shasta Coke.

Pepsi - no thanks.

Nikki Jayne
Nikki Jayne

Pepsi and Pepsi Max are both far too sweet, which is why I drink Diet Coke.

Steve
Steve

Pepsi needs to revive Joan Crawford! She did amazing things for their sales in the 50's and 60's as their spokesperson. Who would ever turn down a Pepsi if Ms. Crawford insisted you try it? I know I wouldn't!

Raul Pena27
Raul Pena27

Good idea. Just make sure there are NO WIRE HANGERS in the commercial.

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