Chuck E. Cheese's to Invade Mexico

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For years now, La Pizza Loca and Pizza Patrón have made a killing on customizing pizzas for the Mexican palate beyond a sprinkling of jalapeños--I'm talking about carne asada and chorizo as toppings, with Tapatío as a condiment. Nevertheless, pizza isn't that popular among Mexicans in Mexico--sure, both Pizza Hut and Domino's have outposts south of the border, but it's an American ethnic foodstuff that really hasn't penetrated Mexico like, say, Chinese food or even hamburgers.

So it's a great mystery to me that Chuck E. Cheese's, which enjoys a fanatical following among Mexi kids in the United States, is opening in Mexico.

In a press release, some flak rambled about how "families everywhere appreciate and love the Chuck E. Cheese's concept. With our knowledge of the local market and the support of CEC Entertainment Inc., we are confident that we can provide the children and families in our country the great experience and happiness that they deserve."

Mexican families, deserving happiness? You don't say!

Anyhoo, they're slated to open over the next five years in Mexico's most-American part: the states of Nuevo León, Chihuahua and Tamaulipas, which lie on the United States-Mexico border and should have been ceded to us long ago. . . .


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8 comments
JB
JB

Are they going to be rebranded Carlos E. Queso's?

Sarah
Sarah

...wow, its probably next to the Costco and Burger King...

ñoño
ñoño

Chuck E. Cheese Pizza and Mexican Coca-Cola; A match made in corporate heaven!

Tejon
Tejon

I will probably be pilloried for pointing this out, but there is already a Chuck E. Cheese in Puerto Vallarta. That it is a knock-off is irrelevant. That the sign is hilarious and misspelled is irrelevant. That Gustavo is incorrect once again, however, is both relevant and strangely gratifying.

JoeDaark
JoeDaark

Funny because I thought I saw one in Tijuana the last time I visited!

Anon
Anon

This sounds like an act of cruelty to me....

gustavoarellano
gustavoarellano

That it's not a Chuck E. Cheese's shows your comment is not only irrelevant, but strangely pathetic...

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