Coors Light Exec: "Budweiser is Going Down, Baby"
In third place is Coors Light, which has slowly gained on Anheuser-Busch's brand over the past years, enough so that MillerCoors chief marketing officer Andy England recently told his sud's distributor, "Budweiser is going down, baby."
Geez, no humility on your part!
The scoop is in AdAge, and do click on the link because it offers a fascinating look into the decline of Budweiser, which I find hard to believe given my experience with too many carne asada Sundays.
I'm not happy with the development, if only because Coors hijacked the O'Jays' "Love Train" for their swill. Here, see the original music video for yourself...