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Coors Light Exec: "Budweiser is Going Down, Baby"

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As I always point out, I'm not a beer drinker, but that doesn't mean I don't taste it. And I've never understood why anyone would bother with either Budweiser or Coors, or their Light derivatives--it all smells like piss to me, and tastes barely better. But that obviously means nothing to American consumers, who have made Bud Light the nation's best-selling beer, followed by its Budweiser bigger brother.

In third place is Coors Light, which has slowly gained on Anheuser-Busch's brand over the past years, enough so that MillerCoors chief marketing officer Andy England recently told his sud's distributor, "Budweiser is going down, baby."

Geez, no humility on your part!

The scoop is in AdAge, and do click on the link because it offers a fascinating look into the decline of Budweiser, which I find hard to believe given my experience with too many carne asada Sundays.

I'm not happy with the development, if only because Coors hijacked the O'Jays' "Love Train" for their swill. Here, see the original music video for yourself...

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Jobeers
Jobeers

Gustavo, good piece as always. reminds me of a question that I asked The Mexican a couple of years ago, one he never saw fit to answer.Why are Mexican-Americans the only people who order Hefewiezen by asking for Hefewiezer? Anglos ask for hefewiezen. African-Americans likewise. Same with Asians, Middle Easterners and Africans. And while not all Mexos ask for Hefewiezer, they are the ONLY ones who do so.

It's a mystery to me.Senor Cerveza

El Hefe
El Hefe

It's all a big missunderstanding. You see, to save money, we get drunk BEFORE we go out, so by the time I get to the bartender I'm actually trying to order another Budwiezer for " El Hefe ".... that's me, But..... being that I'm already tore up, it comes out " HEY! Gimmee HEFEWIEZER!!  :-)

Bill T.
Bill T.

Could "Hefeweizer" be a phonetic shift in the language of the descendents of the German immigrants in Northern Mexico? Where do you eat that wheat beer is an option? The only drinkable American wheat beer brew I have found is "In Heat Wheat" (Flying Dog Brewery). Slightly off subject but related, when I order a "Hefeweizen" in Germany, invariably the server will respond "Weis Bier?" (white beer). If I ask for a "Weis Bier" they will invariably respond "Hefeweizen?". Too funny! (and, no, it's not my accent, it is almost as good as my Mexican accent which is very good, thank you very much.)

Dee Kennedy
Dee Kennedy

"... it all smells like piss to me, and tastes barely better."

Finally, something we can trust your judgment on!

909Jeff
909Jeff

Dee, you totally stole my post!

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