Coors Light Exec: "Budweiser is Going Down, Baby"

• It's all a big missunderstanding. You see, to save money, we get drunk BEFORE we go out, so by the time I get to the bartender I'm actually trying to order another Budwiezer for " El Hefe ".... that's me, But..... being that I'm already tore up, it comes out " HEY! Gimmee HEFEWIEZER!!  :-)

• Dee, you totally stole my post!

• Could "Hefeweizer" be a phonetic shift in the language of the descendents of the German immigrants in Northern Mexico? Where do you eat that wheat beer is an option? The only drinkable American wheat beer brew I have found is "In Heat Wheat" (Flying Dog Brewery). Slightly off subject but related, when I order a "Hefeweizen" in Germany, invariably the server will respond "Weis Bier?" (white beer). If I ask for a "Weis Bier" they will invariably respond "Hefeweizen?". Too funny! (and, no, it's not my accent, it is almost as good as my Mexican accent which is very good, thank you very much.)

• Gustavo, good piece as always. reminds me of a question that I asked The Mexican a couple of years ago, one he never saw fit to answer. Why are Mexican-Americans the only people who order Hefewiezen by asking for Hefewiezer? Anglos ask for hefewiezen. African-Americans likewise. Same with Asians, Middle Easterners and Africans. And while not all Mexos ask for Hefewiezer, they are the ONLY ones who do so. It's a mystery to me. Senor Cerveza

• Oh, yeah? I'll bet you smell p-p-piss ... and drink it too!

• What an insight!

• "... it all smells like piss to me, and tastes barely better." Finally, something we can trust your judgment on!

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