McDonald's Advertising Catches Up With US Filipino Demographic

In yesterday's mail, I received the following:

Oatmeal.JPG


I blinked, did a double take and even pulled up Google Translator to make sure I wasn't seeing things. Indeed, McDonald's sent me a Filipino advertisement.

Loosely (Google) translated, here's the entire message:

Can wholesome be delicious? Or can delicious be wholesome? Of course.

The new
deliciously wholesome - or can be - wholesomely delicious McDonald's Fruit & Maple Oatmeal. Produced 100% whole grain oats an abundance of plump raisins, tangy cranberries and crisp apples, this different kind of oatmeal.


Yes, I'm Filipino (or, as my dad once told me, "You are an American of Filipino descent"). Born in San Francisco. Raised in the Bay Area. That's me. Sure, I've seen billboards in Spanish or commercials directed towards families with kids. Yes, I know they have locations in the Philippines (and I wish their curly fries and green-fizz Sprite McFloat showed up to our shores), but I have never received advertising sent to me, instead of "Resident", that targeted my particular demographic, i.e. occasional fast food eating, coupon-cutting, Pacific Islanders like myself. I don't know whether to consider it genius marketing, or throw my hands up and say, "SERIOUSLY?"

How long until they start serving lumpia?

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10 comments
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Loudmike
Loudmike

BTW, if you subscribe to TFC via your cable network, you're going to get targeted mailers.

Loudmike
Loudmike

Shouldn't it be "o pwede rin" NOT "o pwede RING"?

Brian
Brian

So what's your point again? To applaud McDonald's for reaching out to Americans with loose connections to Asian countries, or to criticize them for their effort?

WeFlipBurgers
WeFlipBurgers

Mabuhay to the Filipinos!

That ad was written in Taglish. Oo, masarap ang prutas otmil sa McDonald's.

Sorry for my delay in welcoming you, Anne Marie/BF.

Cheriweeks
Cheriweeks

Hopefully not long on the lumpia!

QueerInMySoup.com
QueerInMySoup.com

I got one, too!! It was so odd .... this card from McDonalds speaks better Tagalog than me!! (Heck, eggplants speak better Tagalog than me!)

Dave Lieberman
Dave Lieberman

I'm waiting for the one to come to me that says, "Nous ne sommes pas le total culinary destruction que vous pensiez. Au contraire, come try our wholesome, delicious, pas dégoûtant du tout food at McDonalds."

And I will laugh.

QueerInMySoup.com
QueerInMySoup.com

Bwahaha!! Ca serait, comme dirait l'expression americaine, une journee froide a l'envers avant qu'on voit cela ....

psigney
psigney

My parents are immigrants from Europe and I got this mailer. Must have some kink in the nationality database

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