Real Mex, Owners of El Torito, Planning to Rehaul Its Chevys Brand
I've never eaten at Chevy's (OC's only location is in Anaheim Hills), but I know its history--founded in the San Francisco area in the mid-1980s as an alternative to El Torito and its Cal-Mex imitators. Chevy's was at the forefront of a new trend of Mexican dining: fresh-Mex, which promised healthier ingredients, a debatable legacy.
What's crazy, however, is that Chevy's is now the biggest brand for Real Mex, the Cypress-based company that owns it along with El Torito and Acapulco. And Real Mex is now ready to better whatever reputation Chevy's may have.
Restaurant News has the scoop; I will have more on this in my book. . . .